Vserv.mobi Partners With Sony Music to Monetize Coke Studio App

Vserv.mobi Partners With Sony Music to Monetize Coke Studio App

MUMBAI, September 20, 2012 /PRNewswire/ --



Vserv.mobi, a leading global mobile ad network for app developers, publishers and
advertisers has announced on it's blog
[http://blog.vserv.mobi/coke-studio-on-the-go-and-free ] an alliance with Sony Music
Entertainment India Pvt. Ltd. to serve premium ads on the newly launched Coke Studio app.
Powered by the company's flagship product, AppWrapper [http://vserv.mobi/developers.html
], this partnership will allow advertisers to reach out to key mobile consumers through
high impact, full screen ads. The Coke Studio App is available on the Android Play Store
as a free download [https://play.google.com/store/apps/details?id=com.sonymusic.cokestudio
].



Launched by Sony Music, Coke Studio is a musical platform where celebrated as well as
promising artists across genres collaborate, taking viewers through a captivating, melodic
journey. In its second season now, the show recently launched its mobile app to make it a
more personal on the go experience for music aficionados. Vserv.mobi's partnership with
Coke Studio brings this app to users for free, powered by AppWrapper
[http://www.vserv.mobi/developers.html ] premium advertising. Ads are shown only at the
start and exit, in an impactful full-screen format thereby delivering the best user
experience.



Commenting on the association, Binay Tiwari, Head - Global Marketing, Vserv.mobi said,
"As Mobile becomes the primary screen for consumers, premium content will have to make the
transition as well. Driven by the game changing potential of our AppWrapper, we are
confident that we will be able help content owners & publishers make this transition
quickly. We are pleased to partner with Sony Music in bringing the iconic Coke Studio
music experience to consumers on mobile. Brand advertisers will embrace this powerful
union of premium content with impactful ads, which allows reaching the user everyday &
everywhere."



The premium property has already started seeing tremendous traction with brand
advertisers. Highlighting the adoption, Ranjoy Dey, Chief Operating Officer, Ignitee
Digital Services said, "With premium content like Coke Studio coming to mobile, our brands
are now more eager than ever, to make mobile an integral part of their media mix! Maruti
Suzuki has already signed up 'Ritz' - its brand targeted towards young couples, for the
Coke Studio property on Vserv.mobi network. The property is unique from a perspective that
it delivers powerful impact, emotion & engagement of TV, while offering the reach & cost
efficiency of the mobile media."



With the advent of the festive season, brands are gearing up for increased consumer
spends. Through its unique circle location targeting technology the AppWrapper scores a
clear advantage as it enables brands to target users with region specific messaging.
Circle location targeting allows brands to reach users in key metros (Mumbai, Delhi,
Kolkata & Chennai) or at a state level.



The ad formats supported by the AppWrapper technology include Video, Interactive HTML5
and other Rich Media formats, to deliver impact & engagement with the brand message. The
premium advertising enabled by the Vserv.mobi AppWrapper delivers high impact Full Screen
ads that are unmissable, uncluttered and yet delivered at performance pricing.



Sanujeet Bhujabal Marketing Director, Sony Music Entertainment India added, "The
launch of the Coke Studio app bears testimony to the growing attractiveness of the mobile
medium. We believe that our alliance with Vserv.mobi will give us a chance to provide
premium mobile content to millions of mobile consumers and grow our mobile revenue
stream."



The partnership will soon extend to other premium apps and content properties of Sony
Music. Powered by the AppWrapper for monetization, it will allow premium advertising
across various genres.



About Vserv.mobi:



Vserv.mobi is a leading Global Mobile Ad Network with strong presence in emerging
markets. Vserv's pioneering technology AppWrapper powers One Click App Monetisation for
10000+ Apps across Android, WP7 & J2ME platforms. AppWrapper is the World's Simplest App
Monetization - it enables premium advertising & innovative pricing models on any app,
without coding, in just one click. Vserv is the only Ad Network with App media across
feature phones, smart phones and tablets, thus providing advertisers unparalleled reach
and engagement. Built on superior technology, the Vserv Marketplace delivers exceptional
ROI to advertisers as well as enhanced earnings to developers & publishers. Visit
www.vserv.mobi [http://www.vserv.mobi ] for more details



@vservmobi [http://twitter.com/vservmobi ] | fb.com/vserv.mobi
[http://fb.com/vserv.mobi ] | gplus.to/vservmobi [http://gplus.to/vservmobi ] |
linkedin.com/company/vserv-mobi [http://linkedin.com/company/vserv-mobi ] |
blog.vserv.mobi [http://blog.vserv.mobi ]



About Sony Music Entertainment India Pvt. Ltd.:



Sony Music Entertainment India Pvt. Ltd. is an India-based recording music company.
The company has a vast catalog that comprises important recordings of both local artists
and international superstars. Sony Music Entertainment India Pvt. Ltd. operates as a
subsidiary of Sony Music Entertainment, Inc.



Primary Media Contact: Binay Tiwari, press@vserv.mobi, 91-22-29275128




Vserv.mobi

CONTACT: PRN


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