Playtech Signs Licensing Agreement with Major Spanish Media Conglomerate Mediaset España

Playtech Signs Licensing Agreement with Major Spanish Media Conglomerate Mediaset España

LONDON, September 20, 2012 /PRNewswire/ --



Playtech, the international designer, developer and licensor of software for the
online, mobile, TV and land-based gaming industry, is proud to announce a new licensing
agreement with Mediaset España, the largest television network in Spain.



(Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )




According to the agreement, Playtech will provide its entire suite of industry-leading
products, which includes casino, poker, mobile, bingo, live dealer games, and TV, all
operating under a local gaming license. Given Mediaset España's expertise in
broadcasting, it plans to place a special focus on Playtech's TV product, capitalising on
the mass-market appeal of this platform.



This is a particularly strategic step for both parties, as Mediaset España is listed
among Spain's 35 strongest companies on the main Spanish stock exchange IBEX 35 with a
EUR1.780M market capitalisation to date. In choosing to sign with Playtech, it joins the
gaming industry's leading provider in what is proving to be a tremendously successful
market for online gaming.



By signing this agreement, Playtech has positioned itself as a key partner for
Mediaset España, launching a new business area designed to complement its already
expansive entertainment offer.



About Playtech



Playtech develops unified software platforms and content for the online and land-based
gaming industry, together with providing a range of ancillary services such as marketing,
hosting and CRM services.



The Group's capabilities enable the delivery of an integrated software or turnkey
solution, with players accessing online, broadcast, mobile and server-based gaming
terminals through a single account.



New licensees include existing online operators upgrading or diversifying their
offering, land-based casino groups, government sponsored entities such as lotteries, and
new entrants making their online gaming debut, particularly in newly-regulated markets.



Founded in 1999, Playtech has some 2,000 employees located in development centres in
five countries, the majority of whom are engaged in research and development of current
and future gaming technologies.



Visit: http://www.playtech.com



About Mediaset España



Mediaset España is Spain's main audiovisual group and one of the largest in Europe,
with a multi-channel programming offer aimed at all kinds of target audiences (Telecinco,
Cuatro, LaSiete, Factoría de Ficción, Boing, Divinity and Energy). The company also
produces films through its subsidiary Telecinco Cinema and is a leader in online audience
share with its websites.



Visit: http://www.mediaset.es




Contact:
Playtech Ltd
Mor Weizer, Chief Executive
David Mathewson, Chief Financial Officer
c/o Pelham Bell Pottinger
+44(0)20-7861-3232





Photo:
http://photos.prnewswire.com/prnh/20120515/531552


Photo:http://photos.prnewswire.com/prnh/20120515/531552
http://photoarchive.ap.org/
Playtech


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