Sony Debuts New Technology At IBC

Sony Debuts New Technology At IBC

Technology Previews, Software Workshops, and Demonstrations Of New Applications, all slated for IBC 2012



AMSTERDAM, Sept. 7, 2012 /PRNewswire/ -- [IBC Show - The Elicium, Hall 12 stand 12.A10] - Sony Creative Software, a leading global provider of professional editing and authoring applications, will offer show attendees a sneak peek of Vegas(TM) Pro 12, the soon-to-be released version of their award winning NLE, along with Sound Forge(TM) Pro Mac, the first version of this popular digital audio editor designed exclusively for the OS X platform. In addition to these technology previews, demonstrations will be provided for SpectraLayers, the newly released audio waveform editing software, and DoStudio, the Blu-ray Disc(TM) encoding and authoring application.

(Logo: http://photos.prnewswire.com/prnh/20110411/LA80300LOGO)

Show attendees should be sure to view the Sony Creative Software workshops presented in the Sony Theatre. Join us Friday, September 7 at 16:20 for Audio editing with SpectraLayers and Sound Forge Pro: The impossible is now possible. Experience a complete shift in the world of audio editing. Learn how to use SpectraLayers to take audio to a completely different realm; frequencies instead of waveforms. Combine SpectraLayers with Sound Forge Pro and redefine possible.

On Sunday, September 9 at 16:20 the topics will be Technology Preview: Exploring the new professional editing tools of Vegas(TM) Pro 12. Attendees willdiscover the exciting new features of this upcoming release and learn how to efficiently produce high-end, professional projects using the improved 3D workflow, scene-specific color matching tools, expanded editing mode, and more. This will be followed by DoStudio(TM) for 3D video and high-end audio delivery on Blu-ray(TM) Disc. Attendees will learn the ins and outs of how to bring the 3D video and pristine audio of Pat Metheny's The Orchestrion Project to life, both visually and audibly, on Blu-ray disc using the DoStudio application.

Finally, be sure to stop by the Sony Creative Software stand to observe a technology preview of HitFilm Ultimate 2, a revolutionary visual effects and compositing software by FXHome. The HitFilm Ultimate sister app, HitFilm Standard, is bundled with the Vegas(TM) Movie Studio Platinum 11: Visual Effects Suite and has been a great addition to the Vegas product family.

For more information on these or any Sony Creative Software products, please stop by the Sony Creative Software stand or visit, www.sonycreativesoftware.com.

About Sony Creative Software



Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, audio, and music production, as well as industry leading technology for DVD production and Blu-ray Disc(TM) authoring. Sound Forge(TM) Pro, ACID(TM) Pro, and Vegas(TM) Pro software have defined digital content creation for a generation of creative professionals. These signature product lines continue to advance media production by providing powerful, accessible tools. oday, there is a Sony Creative Software application for every level of expertise, including a full line of consumer software based on the company's professional applications. In addition, Sony Creative Software distributes the revolutionary SpectraLayers(TM) Advanced Audio Spectrum Editor application (WIN/MAC), the extensive Sony(®) Sound Series collection of royalty free loops and samples, the Sony Pictures Sound Effects Series, and the Production Music line of royalty free production music. Further, the company provides the industry leading tools for enterprise level Blu-ray Disc(TM) authoring: Blu-print(®) and the DoStudio(TM) line of authoring applications, Dualstream 3D(TM) MVC encoder, and Z Depth(TM) 3D subtitle editing application. The company's customers span the globe and include professionals in the film, television, video game, and recording industries, as well as educators, students, and independent artists and producers. For more information about professional and consumer products, visit www.sonycreativesoftware.com.

© 2012 Sony Creative Software Inc. All rights reserved. Reproduction in whole or in part without permission is prohibited. Sony, make.believe and the Sony and make.believe logos, ACID, Vegas, Sound Forge, Blu-code,Blu-print, Dualstream, DoStudio, and Z Depth are trademarks of Sony. All other trademarks or trade names mentioned are the property of their respective owners.

SOURCE Sony Creative Software

Photo:http://photos.prnewswire.com/prnh/20110411/LA80300LOGO
http://photoarchive.ap.org/
Sony Creative Software

CONTACT: Bender/Helper Impact, Raquel Marcelo, +1-310-694-3123, raquel_marcelo@bhimpact.com

Web Site: http://www.sonycreativesoftware.com


-------
Profile: intent