Octoshape and NetRange Forge Alliance Powering OTT IPTV Enabled Smart TVs

Octoshape and NetRange Forge Alliance Powering OTT IPTV Enabled Smart TVs

ATLANTA, Georgia and HAMBURG, September 25, 2012 /PRNewswire/ --



Partnership Brings Infinite HD-M to NetRange Powered Smart TVs Enabling the Transition
From Broadcast TV to Broadband TV



NetRange, a global provider of Smart TV solutions, and Octoshape, an industry leader
in cloud-based streaming technology, have partnered to facilitate the next generation in
broadband television - transitioning from "Broadcast TV" to "Broadband TV". The Octoshape
Infinite HD-M multicast technology will be integrated into NetRange Smart TV portals and
will enable TV quality, TV scale and TV economics over unmanaged IP networks.



The concept, also called "Triple OTT," will allow consumers to watch linear TV via the
DVB-Platform as they do today, but also add the ability to view unlimited amount of linear
channels in broadcast quality via the public Internet, including access to Smart TV
applications and services. Broadcasters and media companies will benefit from a range of
new business models and gain unlimited, global reach for HD quality video delivery on
Smart TVs. Network operators and ISPs will benefit as the life cycle of already existing
broadband infrastructure such as ADSL2+ will be extended since the technology makes
existing networks much more efficient to deliver large volumes of content.



"With Triple OTT, we deliver exactly what the consumer wants. Besides linear TV based
on DVB and our portfolio of Smart TV applications, Octoshape will enable our devices and
our content partners to make more content available at the highest quality with flat fee
per channel pricing," said Jan Wendt, Founder and CEO of NetRange. "Octoshape's Infinite
HD-M technology will become a major component in our OTT strategy. Their focus and
reputation for providing for large scale broadband TV audiences coupled with its unique
technology enabling global video quality will provide a new platform for content owners
and device manufacturers with unparalleled consumer video experiences."



The partnership integrates Octoshape's Infinite HD-M Federated Multicast platform into
NetRange-powered Smart TV portals. Infinite HD-M enables large volumes of broadband TV
consumption to be delivered efficiently over last mile networks without requiring the vast
infrastructure upgrades necessary with traditional video delivery platforms.



With more than 400 customers, NetRange is one of the world's largest service providers
for Smart TV solutions and is also one of the world's most successful service providers
for the development of Smart TV applications and services. Working for clients like ITN
news, maxdome, Mercedes-Benz, Brainpool, Tagesschau and the Bauer Media Group, NetRange
has developed applications and services not only for its own portal, but also for other
current leading Smart TV portals, such as Samsung, LG and Philips.



"The partnership with NetRange is an explosive catalyst in the ecosystem," said
Michael Koehn Milland, CEO of Octoshape. "The combination of the consumer friendly
NetRange Smart TV portal with the quality, scale, and economic aspects of the Infinite
HD-M platform will create an unbeatable consumer video experience on the broadband
connected television."



Telco and cable operators that are part of the Infinite HD-M Federated network receive
the signals via native IP Multicast in a way that allows them to easily manage large
volumes of traffic without upgrading their Internet capacity. Octoshape's federated linear
broadband TV ecosystem will continue to expand globally throughout 2012 in carefully
planned phases adding content contribution partners, Tier 1 broadband providers, connected
television manufacturers and conditional access providers.



About Octoshape



Streaming media innovator Octoshape provides the enabling technology required to bring
TV Quality, TV Scale and TV Economics to the public Internet. The company is writing the
next chapter of content delivery for broadband IPTV services. The Octoshape approach is
more scalable, flexible and affordable than traditional content delivery (CDN) schemes,
while providing feature-rich, high-quality viewing to the largest of audiences. For more
information visit http://www.octoshape.com.



About NetRange



NetRange is a global provider of white label, brand independent Smart TV portal
solutions. NetRange is operating integrated worldwide full-service Smart TV portals for
major clients such as Sharp, Loewe, Vestel and HD+ (a subsidiary of SES Platform
Services).




For more information please contact:
For Octoshape
Jessica Slezak
Phone: +1-801-305-1447

For NetRange
Margit Lehmann
Phone: +49-40-280-953-0
Fax: +49-40-280-953-11
Email: margit.lehmann@netrange.com
Web: http://www.netrange.com


NetRange MMH GmbH


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