New York Market Radio Presents "How Radio Creates the Next Star" Using The 'Original' Social Media Outlet

New York Market Radio Presents "How Radio Creates the Next Star" Using The 'Original' Social Media Outlet

Keynote Address from L.A. Reid, Chairman and CEO of Epic Records, Entrepreneur and Visionary Brand-Builder

NEW YORK, Sept. 18, 2012 /PRNewswire/ -- New York Market Radio [NYMRAD] will present a panel focusing on "How Radio Creates the Next Star."Offering insiders' perspectives, the panel will host entertainment industry leaders, brand decision-makers, and business leaders who will discuss radio as a powerful vehicle in today's media world.

Presented during Advertising Week 2012, "How Radio Creates the Next Star"will take place on Monday, October 1 at the Times Center located at 242 West 41(st) Street in New York City. The panel will kick off with a special keynote presentation from Grammy Award-winning music industry executive, songwriter, producer and TV celebrity, L.A. Reid.

Additional "How Radio Creates the Next Star" speakers include music and advertising luminaries, such as Mark Shimmel, Chief Operating Officer, Epic Records; Steve Bartels, President and Chief Operating Officer, Island Def Jam Music Group; and Bozoma Saint John, Music and Entertainment Marketing, PepsiCo, and moderated by Ebro Darden, Vice President, Programming, Emmis, New York.

"Radio is not a passive medium," stated Joe Puglise, NYMRAD Chair and President and Market Manager, Clear Channel Media and Entertainment, New York. "It is a uniquely powerful tool that influences tastes, establishes trends, and defines brands. As such, we are thrilled to present a unique and interactive approach to showcase how and why radio works to build brands."

Deborah Beagan, Executive Director, NYMRAD added, "Each and every day radio connects millions of consumers to brands in an environment that is relevant and personal. Radio goes far beyond the dial and is a critical marketing tool for brand-builders that fully understand how to harness and leverage its power."

A performance by Melanie Amaro, winner of Season 1 of the X Factor, will be a highlight of the event. The exclusive performance will be followed by a conversation with brand-building experts who will discuss how and why radio is an optimal choice to catapult the aforementioned breakout artist to superstardom.

For more information about New York Market Radio please visit http://www.nymrad.org/. For more information or tickets to the "How Radio Creates the Next Star" panel please visit http://www.nymrad.org/listen-event-page/next-star.

About NYMRAD:
New York Market Radio Association (NYMRAD) is a marketing association supported by the New York area Radio stations. Our mission is to raise the profile of Radio in the New York Market by providing information and research to companies that may be considering advertising on Radio, to advertising agencies that may be recommending Radio to new or existing clients, and to our member Radio stations in their pursuit of new business.

SOURCE NYMRAD

NYMRAD

CONTACT: Christina Stejskal, DKC, +1-212-981-5135, christina_stejskal@dkcnews.com; Melissa Sgaglione, DKC, +1-212-981-5175, melissa_sgaglione@dkcnews.com; Deborah Beagan, NYMRAD, +1-646-254-4493, db@nymrad.org

Web Site: http://www.nymrad.org


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