MobiTV 'Compress to Impress' Demo at IBC

MobiTV 'Compress to Impress' Demo at IBC

EMERYVILLE, California and LONDON, September 6, 2012/PRNewswire/ --

MobiTV showcases benefits of HEVC (H.265) video compression for service providers



MobiTV, Inc. [http://www.mobitv.com ], a global leader in enabling delivery of live
and on-demand TV everywhere, will perform a demonstration of the HEVC (H.265) video
compression standard at IBC in Amsterdam (7- 11 September) [http://www.ibc.org ]. HEVC is
the latest iteration of industry standards developed to improve the compression efficiency
of video and will supersede the current AVC (H.264) standard. HEVC is capable of reducing
the bandwidth requirements by up to 50 percent, while still maintaining the same level of
video quality. The MobiTV demonstration will showcase the improved efficiencies delivered
by the HEVC standard and how it compares with AVC.



HEVC is recognized by the industry as a significant leap forward in video compression
standards. New techniques and innovations have been applied to the development of HEVC
including the introduction of hierarchical coding units and additional transform sizes.
The efficiencies delivered by HEVC are also underpinned by new, and improved, motion
vector prediction and motion compensation methods.



"MobiTV has always been at the forefront of optimising the delivery of content and the
development of new transport methods," said MobiTV Chief Technology Officer Kay Johansson.
"Similar to when we launched HTTP adaptive streaming using the AVC standard in 2008,
MobiTV has continued to push forward to reduce TCP round trips and enable the reduction of
data packetization overhead on IP networks."



More recently, MobiTV added policy-based adaptation based on the highest perceived
quality a device is capable of displaying; thus, ensuring that the appropriate amount of
data is used to deliver the best possible picture quality based on network conditions.



"We are always working to improve media distribution efficiency and HEVC video
compression represents a giant leap forward here," said Johansson.



As more television providers around the world evolve services to deliver multiscreen,
it's quickly understood that reducing bandwidth requirements is just as important for the
delivery of HD to the home as it is for wireless services. The MobiTV connected media
platform continues to lead the industry in addressing this issue.



"The ability to deliver 720p HD to a big screen TV at 2Mbit/s or less over a broadband
or IPTV network will be a game changer and will play a vital role in reducing data usage
for wireless networks," said Johansson.



This new standard is in its final draft and is expected to be approved by early 2013.
MobiTV has been focused on ensuring that its end-to-end connected media platform is
prepared to support HEVC and optimise playback (decoding) on devices and chipsets for a
rapid roll out. The company is an active member of MPEG and recently sponsored the 101st
MPEG meeting in Stockholm.



The company's participation in IBC is part of its continued expansion into
international markets to support the growth of IPTV and True TV Everywhere.



MobiTV [http://www.mobitv.com ] will be exhibiting at the IBC show in Amsterdam (7-11
September) [http://www.ibc.org ] and will be located in the Connected World Hall 14, Booth
151. The recurring demonstration will be held at the booth and visitors will be able to
see the full demonstration upon request.



About MobiTV, Inc.



MobiTV is a global leader in delivering live and on-demand video to any screen,
connecting media reliably and securely anytime, anywhere, on any device. The company's
end-to-end platform delivers a true TV everywhere experience that helps service providers
reduce time to market and control costs associated with the deployment and operation of
high concurrency, multiple platform services. MobiTV's connected media solutions solve the
complexity of delivering video across networks, operating systems and devices while
managing associated rights. The company efficiently optimizes for network conditions to
deliver multiscreen media services that center on empowering the viewer. MobiTV's
connected media solutions are tailored for IPTV operators, as well as mobile TV and
over-the-top customers including AT&T, Deutsche Telekom, Sprint, T-Mobile, TELUS, US
Cellular, and Verizon among others.





Source: MobiTV, Inc.

For further information please contact: Ash Plaskett at Babel PR, Email: mobitv@babelpr.com , Tel: +44-(0)207-434-5550


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