THE LOH DOWN ON SCIENCE Receives Major Production Grant

THE LOH DOWN ON SCIENCE Receives Major Production Grant



LOS ANGELES, Sept. 5, 2012 /PRNewswire/ -- THE LOH DOWN ON SCIENCE, the daily humorous yet informative syndicated radio science minute, has received a $600,000 grant from the Gordon and Betty Moore Foundation to fund continued production and audience expansion through 2015. As of September 2012, the Loh Down on Science will be co-produced by LDOS Media Lab, Inc., a new 501c3 non-profit corporation founded by show host Sandra Tsing Loh, and KPCC in Los Angeles, the nation's second-largest public radio station. Currently in its seventh year of production, THE LOH DOWN ON SCIENCE is syndicated on over 160 stations in 40 countries, with a weekly audience of 4 million.

LDOS Media Lab's mission is to bring inventive multi-platform approaches to science education, making it accessible and engaging for a wide-ranging audience. LDOS Media Lab's new board and advisory board members are a cross-disciplinary mix of today's leaders in science, art, education and media. These include Nobel Laureate and Caltech president emeritus David Baltimore, Atlantic Monthly publisher James Bennet, Caltech astronomer ("The Man Who Killed Pluto") Mike Brown, Applied Minds CEO and former president of R&D for Walt Disney Imagineering Bran Ferren, Crafoord Award-winning UCLA astrophysicist Andrea Ghez, Fox Sports CEO David Hill, writer/psychologist Wendy Mogel, actress Talulah Riley, satirist Harry Shearer, and novelist Mona Simpson.

Loh holds a BS in physics and a Distinguished Alumna Award (the institute's highest honor) from Caltech, and returned in 2005 to deliver a legendary commencement speech. Her eclectic career includes being a commentator on NPR'S Morning Edition and This American Life, performing two hit Off-Broadway solo shows, and authoring five books (her sixth, based on her 2012 Best American Essay-winning Atlantic piece on menopause, will be published by W. W. Norton in 2013). What particularly fuels her enthusiasm for science education are her two daughters, however. Says Loh: "It's ironic that the faster technology advances, the more helpless our magical gadgets can render us. Using our I-Phones, we are using as much computational power as was once used to launch rockets to Google map directions to The Cheesecake Factory! Given that today's global problems will have both technological and human solutions, it's crucial for our future to demystify science, make it fun, and invite everyone in."

SOURCE THE LOH DOWN ON SCIENCE

THE LOH DOWN ON SCIENCE

CONTACT: Kathy Gronau, Creative PR, +1-323-655-5214, kathy@creativepr.com


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