Just in Time for Hunting Season... Outdoor Channel Teams Up with Dick's Sporting Goods to Kick Off Its 6th Annual Gear Up and Go! Sweepstakes

Just in Time for Hunting Season... Outdoor Channel Teams Up with Dick's Sporting Goods to Kick Off Its 6th Annual Gear Up and Go! Sweepstakes

TEMECULA, Calif., Sept. 25, 2012 /PRNewswire/ --

WHO: Outdoor Channel, America's leader in outdoor TV, and Dick's
Sporting Goods, one of the country's leading full-line
sporting goods retailers.

WHAT: As outdoorsmen and women prepare for the 2012-2013 hunting
season, Outdoor Channel has teamed up with Dick's Sporting
Goods to launch its sixth annual Gear Up and Go! sweepstakes,
officially dubbed "Outdoor Channel's Gear Up and Go!
Sweepstakes presented by Dick's Sporting Goods." The
nationwide promotion, which runs during the entire month of
October, aims to ring in the season by offering loyal Outdoor
Channel viewers the chance to win daily prizes, in addition
to one ultimate grand prize.

HOW: By way of on-air TV spots and social media marketing, Outdoor
Channel will encourage viewers throughout October to enter
the sweepstakes via www.OutdoorChannel.com. From the main
site, entrants can click through to a dedicated Gear Up and
Go! microsite, which features a full listing of the prizes
that are up for grabs.

Prizes include rifle scopes and optics, in addition to hunting
tools, apparel and accessories furnished by notable
participating brands and Outdoor Channel advertisers, such
as: BSA Optics, Laser Genetics, Midland Radio, Nosler, Otis
Technology, Pelican ProGear, Primos, Russell Outdoors, Scent-
Lok, Streamlight, Under Armour and Wildgame Innovations. Also
among the giveaways are prize packs and gift cards worth
thousands of dollars from the title sponsor, Dick's Sporting
Goods, including products from "Driven TV with Pat & Nicole,"
"Bone Collector" and Field & Stream packages.

WHY: Designed to drum up excitement for enthusiasts that have been
eagerly awaiting the chance to head to the fields, Gear Up
and Go! is also meant to fuel local ad sales efforts by
generating viewer engagement and added audience interest, as
well as drive new affiliate opportunities. More than 150
participating cable systems nationwide - one third of Outdoor
Channel's total affiliate base, representing more than 16
million subscribers, have signed on for the promotion.

Since the inception of Gear Up and Go!, Outdoor Channel has
received more than 575,000 consumer entries and the
initiative has netted Outdoor Channel more than $35 million
in cross channel spot value. In 2011 alone, the promotion
attracted over 115,000 consumer entries.

WHEN: October 1st through October 31st

WHERE: Exclusively on www.OutdoorChannel.com.

SOURCE Outdoor Channel

Outdoor Channel

CONTACT: Nancy Zakhary, Brainerd Communicators, Inc., +1-212-986-6667, nancy@braincomm.com

Web Site: http://www.outdoorchannel.com


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