Forevermark Diamonds Debuts The Center of My Universe(TM) at the 64th Primetime EMMY Awards

Forevermark Diamonds Debuts The Center of My Universe(TM) at the 64th Primetime EMMY Awards

EMMY Nominees Zooey Deschanel, Lena Dunham Wear the New Design Concept on the Red Carpet

LOS ANGELES, Sept. 24, 2012 /PRNewswire/ -- Forevermark diamonds, the diamond brand from the De Beers group of companies, once again graced the 64(th) Primetime EMMY Awards. Top nominees chose to don the responsibly-sourced diamonds for television's biggest night, making diamond studs the evening's top accessory trend.

(Photo: http://photos.prnewswire.com/prnh/20120924/NY79852-a )

(Logo: http://photos.prnewswire.com/prnh/20120924/NY79852LOGO-b )

Two of the night's most talked about actresses, nominees Zooey Deschanel and Lena Dunham, celebrated the night with Forevermark The Center of My Universe(TM) diamond styles. Both wore classic diamond studs featuring a central Forevermark diamond surrounded by a halo of pave diamonds. The Center of My Universe(TM) celebrates unique, beautiful woman. The newest design concept from Forevermark launches later this fall.

It quickly became clear that this year's favorite red carpet accessory was diamond earrings. From studs to drop earrings, celebrities relied on diamonds to carry them down the red carpet.

Not only did Forevermark walk the red carpet, but it reported from as well, as seen on ABC Red Carpet Host Lara Spencer, E! Countdown Host Giuliana Rancic, and REELZ Channel Correspondent Viviana Vigil. Elaborating on the night's biggest jewelry trend, all chose to wear Forevermark diamond earrings. Forevermark designers Martin Katz and Kimberly McDonald were seen on the red carpet, along with Forevermark designs by A. Link, Premier Gem, Rahaminov, and Ritani.

The following Actresses, Personalities and Correspondents graced the red carpet of the 64th Annual Primetime Emmy Awards® wearing Forevermark diamonds:

Who: EMMY Nominee Zooey Deschanel, "New Girl" (FOX)

The Look:


-- Forevermark The Center of My Universe(TM) Diamond Studs set in 18k White
Gold
-- Premier Gem for Forevermark Fancy Pink Marquise Diamond Ring set in 18k
White Gold and Rose Gold
Who: EMMY Nominee Lena Dunham, "Girls" (HBO)

The Look:


-- Martin Katz for Forevermark The Center of My Universe(TM) Diamond Studs
set in 18k White Gold
Who: EMMY Nominee Julia Ormond, "Mad Men" (AMC)

The Look:


-- A. Link for Forevermark The Center of My Universe(TM) Diamond Studs set
in 18k White Gold
Who: Television Host Gail Simmons, EMMY Nominated "Top Chef" (Bravo)

The Look:


-- Kimberly McDonald for Forevermark Diamond Bangles set in 18K Oxidized
Gold
-- Kimberly McDonald for Forevermark Diamond Drop Earrings set in 18k
Oxidized Gold
-- Forevermark Marquise Shaped Ring set in 18k Oxidized Gold
Who: ABC Red Carpet Host and "Good Morning America" Lifestyle Correspondent Lara Spencer

The Look:


-- Ritani for Forevermark Double Diamond Drop Earrings set in Platinum
Who: E! Countdown Host Giuliana Rancic

The Look:


-- Forevermark The Center of My Universe Diamond Studs set in 18k White
Gold
-- Forevermark Solitaire Pave Band set in 18k White Gold
Who: REELZ Channel Red Carpet Correspondent Viviana Vigil

The Look:


-- Rahaminov for Forevermark The Center of My Universe(TM) Double Drop
Earrings set in 18k White Gold
-- Forevermark Two Row Pave Bangle set in 18k White Gold
ABOUT FOREVERMARK

Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world's diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number.

Forevermark is a diamond brand from the De Beers group of companies and as such, benefits from over 120 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewelers.

FOREVERMARK INSCRIPTION & GRADING

Less than one per cent of the world's diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual identification number. Invisible to the naked eye, the inscription is made using bespoke technology from the De Beers group. It is also recorded on the personalized Forevermark identification card which comes with each and every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorized Forevermark Jewelers. It is confirmed by leading gemological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

Authorized Forevermark Jewelers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities - cut, color, clarity and carat weight of each Forevermark diamond. The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine.

For more information and to find your nearest Forevermark Jeweler offering Forevermark Grading Reports go to www.forevermarkdiamond.com.

SOURCE Forevermark

Photo:http://photos.prnewswire.com/prnh/20120924/NY79852-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20120924/NY79852LOGO-b
http://photoarchive.ap.org/
Forevermark

CONTACT: Adelaide Polk-Bauman, +1-646-339-6840, Adelaide@Forevermark.com

Web Site: http://www.forevermarkdiamond.com


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