Capablue Makes New Connections

Capablue Makes New Connections

LONDON, September 27, 2012 /PRNewswire/ --




- Concludes Series A funding
- Names advertising entrepreneur Charlie Makin as Director


Building on a very successful 2012, Capablue has today announced the completion of a
Series A round of funding. The investment, which is set to strengthen the Connected TV
specialist's business development and international expansion, comes off the back of a
number of major contract wins which include UKTV, Chello Zone and Curzon Cinemas.



One of the most significant participants in this first round of funding is advertising
entrepreneur Charlie Makin who has joined Capablue as a Director. Makin, who is a veteran
of the advertising and marketing industries will play a hands on role in propelling
Capablue to the next level and building its profile among brand owners and advertising
agencies.



"The market for the consumption of content and services has changed with the emergence
of internet connected devices," said Makin. "People now interact with content and brands
over a number of devices and this market is continuing to grow. New technologies like
Capablue's are enabling both brands and agencies, regardless of size, to evolve with this
changing TV market and reach new audiences worldwide. This is an untapped market for these
companies and I'm looking forward to working with Capablue to change that."



"Charlie is a really important addition to the Capablue board and will help us with
corporate development in those areas with huge growth potential," said Capablue CEO Tom
Cape. "His involvement in the company combined with this first round of investment
highlights the market's confidence in Capablue and will enable us to help content owners,
brands and agencies exploit the value of their content by creating new and interesting
commercial solutions for the connected ecosystem."



The lead advisory role in the financing was performed by private investor network
Envestors which helped raise the equity funding from its network of private investors,
family offices and venture capital sources. Capablue will use the investment to scale the
company, improve business development in vertical sectors, and strengthen its cloud based
technology platform.



Bob Taylor, Founder Director of Envestors said, "Capablue is an exciting business at
the forefront of the evolution of media and broadcast industries. I'm not surprised we
attracted a lot of investor interest in this business given the rapid change taking place
in this sector as well as the strength of the management team."



Capablue has also announced that it will move to bigger and better offices in November
2012.



About Capablue



Capablue provides solutions for broadcasters and brands, across the entire Connected
TV ecosystem, from Video on Demand (VoD) through Connected TV and second-screen apps to
advertising and T-commerce. We unify the main TV with the multitude of new TV-enabled
devices, so brands can connect with consumers and provide a seamless experience across all
screens.



Our unique cloud-based platform, Connected, enables the discovery and monetisation of
content on multiple internet-connected devices, helping brands exploit the fact that TV is
now connected to the internet to promote and monetise content and products.



Customers on the Connected platform include M&S TV, Curzon on Demand, Start Trek on
Virgin Tivo, Playboy TV and DigiTop's Karaoke Superstar.




For further information or images please contact:
Chloe Pope
Platform PR
chloe.pope@platformpr.com
+44(0)20-7486-4900


Capablue


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