Capablue and Intrasonics use Second Screen Innovations to Drive Audiences Back to the TV

Capablue and Intrasonics use Second Screen Innovations to Drive Audiences Back to the TV

LONDON, August 13, 2012/PRNewswire/ --

Capablue, specialists in connected TV solutions, has joined forces with leading audio
watermarking technology provider Intrasonics to create intelligent second screen solutions
that meet consumer demand for more interactive experiences and deliver additional revenues
to broadcasters.



By integrating Intrasonics' technology into its Connected platform, Capablue will
enable broadcasters and content owners to drive audiences back to their linear programming
by creating a unified viewing experience across all devices. Consumers will be able to
engage directly with a programme on the TV using an interactive smartphone or tablet app
with automatic content recognition and time sync. Applications include play along game
shows, audience participation, loyalty and social TV viewing, interactive advertising and
audience measurement.



"We all know people use companion devices to surf the internet or social network
whilst they watch TV so broadcasters are basically competing with these devices for
attention," said Capablue CEO Tom Cape. "What the market needs is solutions that encourage
viewers to engage with what's on the main TV rather than the unrelated content on their
mobile or tablet. Intrasonics is delivering some of the most innovative solutions we've
seen to date so it's great to be working with them to create solutions that can actually
make that happen."



Connected will use Intrasonics' patented technology to respond to hidden codes in the
audio track of a broadcast to trigger actions on a consumer's companion device and
instantly provide them with the opportunity to engage. Viewers will be able to take
advantage of these interactive experiences regardless of whether they are watching a
programme during the linear schedule or on catch up. Audio watermarking is one of the few
reliable ways to overcome variable broadcast delays to ensure that a second screen app
synchronises precisely with broadcast content.



Capbalue and Intrasonics will demonstrate the next generation of second screen
interaction with an exclusive demo at IBC (Stand 4.A61c).



Dr Michael Woodley, Intrasonics' Business Development Manager said, "We are delighted
to be partnering with Capablue, a dynamic and creative innovator with a wealth of
experience in connected TV apps and a clear vision which we share for the new landscape of
second screen apps. Together we will be presenting a new demo app to showcase just some of
the possibilities for second screen interactivity."



Capablue's unique cloud-based platform Connected has been shortlisted for a CSI
Product of the year award in the 'best content on demand solution' category.



About Capablue



Capablue provides solutions for broadcasters, across the entire Connected TV
ecosystem, from Video on Demand (VoD) through connected and companion TV apps to
advertising and T-commerce. We unify the main TV with the multitude of new TV-enabled
devices, so broadcasters can connect with consumers and provide a seamless experience
across all screens.



Our unique cloud-based platform, Connected, enables the discovery and monetisation of
content on multiple internet-connected devices, helping broadcasters to enhance the value
of their content and exploit the fact that TV is now connected to the internet.



Customers on the Connected platform include M&S TV, Curzon on Demand, Start Trek on
Virgin Tivo, Playboy TV and DigiTop's Karaoke Superstar.



About Intrasonics



Based in Cambridge, UK, Intrasonics specializes in audio watermarking technologies to
enable smartphones and tablets to listen for and to respond to hidden codes embedded in
broadcast TV, radio and streamed media.



Intrasonics provides its extensively patented technology to brands, agencies, app
developers, broadcasters and TV production companies in the form of a Software Development
Kit. This allows customers to encode their own content with audio watermark codes and to
publish Intrasonics-enabled apps that respond to those watermarks with complete in-house
creative freedom and total control over the end user experience.



For more see http://www.intrasonics.com




For further information or images please contact:
Chloe Sisson
Platform PR
chloe@platformpr.com
+44-20-7486-4900





Source: Capablue




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Profile: intent