All Stand Please for the MINI Horn Section

All Stand Please for the MINI Horn Section

LONDON, July 5, 2012/PRNewswire/ --

- MINI and the London Philharmonic Orchestra Honk Team GB to victory



In support of Team GB, MINI has teamed up with the London Philharmonic Orchestra ahead
of the London 2012 Games to create a rousing rendition of God Save the Queen using just
MINI horns.



The MINI Orchestra was made up of nine musicians from the London Philharmonic horn
section, who usually play wind and brass instruments including the clarinet, trumpet and
trombone. In the MINI Orchestra they played the horns of nine red, white and blue MINI
London 2012 special editions.



The MINI Orchestra was conducted by Gareth Newman, who said 'It's the first time that
we've attempted to play a piece using just car horns, and it was a fun and unique
experience.



Jochen Goller, Director, MINI UK said, "MINI is best known for highly tuned, sweet
sounding engines, so we are delighted to discover that a patriotic harmony can be created
with the car's horn. We hope that this rendition of God Save the Queen will help rally
Team GB to victory."



The MINI Orchestra is the latest in a series of MINI Team GB adventures. As an
official partner of Team GB and ParlaympicsGB over the last year and a half MINI has
created inspirational events and fun activities to encourage the nation to really get
behind the home teams' athletes and demonstrate its support. The MINI hatchback
[http://www.mini.co.uk/model-range/hatch ] is coming back in three London 2012 limited
edition MINIs [http://www.mini.co.uk/london2012/limited-editions/mini-cooper-s ] -These
have included the MINI Roar, the MINI Britalian Job and the iconic London-Brighton MINI
drive.



The film of the MINI Orchestra is here:
http://www.youtube.com/watch?feature=player_embedded&v=ik9AtJQXaHQ



The BMW Group



The BMW Group is one of the most successful manufacturers of automobiles and
motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands.
As a global company, the BMW Group operates 29 production and assembly facilities in 14
countries and has a global sales network in more than 140 countries.



In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles
worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on
revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a
workforce of approximately 100,000 employees.



The success of the BMW Group has always been built on long-term thinking and
responsible action. The company has therefore established ecological and social
sustainability throughout the value chain, comprehensive product responsibility and a
clear commitment to conserving resources as an integral part of its strategy. As a result
of its efforts, the BMW Group has been ranked industry leader in the Dow Jones
Sustainability Indexes for the last seven years.




http://www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview

MINI Press Office Contacts:
Sarah Heaney, MINI Media Relations Manager, Tel: +44(0)1344-480110, Email:
Sarah.Heaney@mini.co.uk
Wieland Bruch, Corporate Communications Manager, Tel: +44(0)1344-480113, Email:
Wieland.Bruch@bmw.co.uk
Graham Biggs, Corporate Communications Director, Tel: +44(0)1344-480109, Email:
Graham.Biggs@bmw.co.uk

Media website:
http://www.press.bmwgroup.co.uk
http://www.mini.co.uk
http://www.facebook.com/miniuk
http://www.youtube.com/miniuk





Source: MINI




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Profile: intent