YOU On Demand to Launch the First 3D Video On Demand Service in China; Signs Content Deal With 3net

YOU On Demand to Launch the First 3D Video On Demand Service in China; Signs Content Deal With 3net

NEW YORK, May 9, 2012 /PRNewswire/ -- YOU On Demand Holdings, Inc. (OTCBB: CBBD), China's leading national Pay-Per-View (PPV) and Video On Demand (VOD) platform, announced today that it has signed a distribution deal with 3net, the leading U.S. 3D television channel and global production studio, for Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) in China.

In connection with this deal, YOU On Demand will be launching a separate 3D SVOD package this summer.

Among the titles that will be available are "African Wild," which takes viewers on a journey into the secret world of Africa's largest and most dangerous animals and "Feeding Time," a behind the scenes look at the fussy eating habits and individual personalities of some of the world's most adored and iconic creatures.

"With the addition of 3net's content, YOU On Demand is uniquely positioned to bring the 3D viewing experience to our subscribers. This is such an important time to launch 3D content, as it is a major initiative for our cable partners," said Shane McMahon, Chairman and CEO of YOU On Demand. "We share 3net's mission of bringing viewers the highest quality and most immersive in-home 3D viewing experience."

"China represents one of the most dynamic international markets for 3D television, and we're pleased to be able to bring our compelling, native 3D content to viewers in the region through our partnership with YOU On Demand," said Tom Cosgrove, President and CEO of 3net.

About YOU On Demand Holdings, Inc.

YOU On Demand is the leading national Pay-Per-View and Video On Demand platform in China. The Company offers high quality premium content to customers across China through its Near Video On Demand (NVOD), Video On Demand (VOD) and Subscription Video On Demand (SVOD) services. The Company consists of a portfolio of businesses that include alliances with leading media operators, comprehensive end-to-end content delivery, an exclusive billing solution, governmental partnerships and approvals, and value added services.

YOU On Demand has secured strategic partnerships with the largest media entities in China, and has a highly experienced management team with a strong background in Cable, Television, Media and Telecom. The company is headquartered in New York, NY, with its China headquarters in Beijing. For more information, visit http://www.yod.com.

About 3net:

3net is the first and only fully programmed, 24/7 3D network in the United States, whose mission is to bring viewers the highest quality and most immersive in-home 3D viewing experience possible. The channel features the most extensive library of native 3D content in the world, including genres that are most appealing in 3D: natural history, documentary, action/adventure, travel, history, kids and family, lifestyle and cuisine, concerts, movies, scripted series and more. 3net is currently available in the United States on DIRECTV channel 107. The venture also produces a wide range of original, native 3D content for various distribution platforms under its 3net Studios banner. For more information, please visit www.3net.com.

SafeHarbor Statement

This press release contains certain statements that may include "forward looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

CONTACT:
Jason Finkelstein
YOU On Demand
212-206-1216
Jason.Finkelstein@yod.com

Stuart Zakim
Bridge Strategic Communications for YOU On Demand
732-754-9051
stu@bridgestrategic.com

SOURCE YOU On Demand Holdings, Inc.

YOU On Demand Holdings, Inc.

Web Site: http://www.yod.com


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