30,000 Coachella Fans Sign up to 'Live Click' as New Era in Social Media Begins

30,000 Coachella Fans Sign up to 'Live Click' as New Era in Social Media Begins

MONTREAL, May 9, 2012/PRNewswire/ --

*** Festival fans automatically linked with social media for the first time


***



** Online audience of over 30 million gained as 30,000 fans sign up to 'Live


Click' **



Launching a new era in social media, the Coachella Valley Music and Arts Festival has
revealed that it added an online audience of over 30 million last month when over 30,000
fans registered to' Live Click' around the festival site. Using just their RFID
wristbands, registered ticket holders were able to check in and update their status on
Facebook - a global first for the technology and festival worlds on this scale.



The technology, developed by leading RFID live event specialists Intellitix, used
various touch points (portals) positioned at key areas around the festival site during
both weekends. Additionally, RFID entrance portals that validated each wristband, allowed
registered users to automatically check in as they arrived. Fans keen to share their
experience with friends online signed up to the service when registering their wristbands
at Coachella.com.



Intellitix head Serge Grimaux says: "Coachella is renowned for being a frontrunner in
the festival industry, and using RFID technology to unite the festival community and the
online networks of fans was truly a momentous occasion. The phenomenal response to the
Live Click shows how important these new ways of connecting to social media will become."



The social media technology is part of a range of next-generation RFID solutions for
live events that Intellitix has developed together with Coachella. Additional solutions
include access control, which dramatically reduces lines and eliminates counterfeit
tickets, and cashless payment systems, which are both secure and convenient for the fan.
"Whether a sports nut or a festival fan, the live event experience is evolving for the
better," Grimaux adds.



Accompanying photographs of the Intellitix social media touch points can be downloaded
here
[http://intellitix.us4.list-manage1.com/track/click?u=fef8ff8aa35e8f1c4e69eab5f&id=0f243541c5&e=d2bfd7e351 ]
.





Source: Intellitix inc.

For more information, please contact: Intellitix: Greg Parmley, Chief Information Officer, +1-514-800-3600 #1016 , or +44-7740-868-956, greg.parmley@intellitix.com; Coachella: Lindsay Lyons, +1-323-930-7100, press@coachella.com


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