Truth or Dare by Madonna Fragrance Launches at Macy's Herald Square

Truth or Dare by Madonna Fragrance Launches at Macy's Herald Square

NEWS & PHOTO OPPORTUNITY FOR THURSDAY, APRIL 12 @ 7PM

WHO: Madonna makes history again with the launch of her
first signature fragrance, Truth or Dare by Madonna.
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WHAT: To celebrate her fragrance debut, Madonna held a very
intimate question and answer session with 300 of her
lucky fans. Customers must purchase a $151 special
fragrance package at Macy's, which includes the 2.5
oz. and 1.7 oz. Truth or Dare by Madonna Eau de
Parfum, body lotion, MDNA CD, a T-Shirt and a Truth
or Dare DVD.
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ABOUT: My oldest memory of my mother is her perfume. I carry
it with me everywhere. She always smelled like
gardenias and tuberose. An intoxicating mixture,
feminine and mysterious --I wanted to recreate this
scent but with something fresh and new about it as
well. Something honest and yet daring...hence the
name Truth or Dare.-Madonna
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WHEN & Thursday, April 12th @ 7PM
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WHERE: Macy's Herald Square/Broadway Boulevard
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CONTACT: MACY'S MEDIA RELATIONS: COTY PRESTIGE PR:
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Alyssa Bendetson Stacy Pinkas
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646-429-7447 / 646-249-1100 212-389-7734 / 646-734-7860
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Alyssa.bendetson@macys.com Stacy_pinkas@cotyinc.com
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LIZ ROSENBERG MEDIA: SHADOW PR
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Liz Rosenberg Brad Zeifman
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O: 212-991-4290 C: 917-207-0796
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liz@lizrosenbergmedia.com brad@shadowpr.com
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___________________________________________________________________________________
SATELLITE COORDINATES FOR TRUTH OR DARE BY MADONNA B-ROLL FOOTAGE

WHEN: B-roll will be available on Friday, April 13, 2012 from 4:00AM-4:30AM
ET
SATELLITE: GALAXY 17 (Ku) Digital
TRANSPONDER: 3-Ch A
ORBITAL SLOT: 91 degrees WL
BANDWIDTH: 9 MHz
DOWNLINK FREQUENCY: 11946.5 (H)
FEC: 3/4
SYMBOL RATE: 6.1113
WEBSITE: media.dmsprod.com/truthordare (beginning at 12AM on Friday, April 13,
2012)
** A second feed will occur on Friday, April 13, 2012 from 10:00AM-10:30AM ET (satellite information is the same)**

/PRNewswire -- April 12, 2012/

SOURCE COTY PRESTIGE

COTY PRESTIGE

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