Totally Random Launches First Episode

Totally Random Launches First Episode

OTTAWA, April 3, 2012 /PRNewswire/ - Mountain Road Productions is excited to
announce the launch of Totally Random a hilarious skit comedy show produced exclusively for the web.

A website and a TV series uniquely intertwined, Totally Random is turning traditional broadcasting on its side by introducing the next
generation of kids to digital media and putting their creations in the
spotlight! The first episode launched on April 1st, and can be viewed
by visiting www.totallyrandom.ca and clicking on the "TV" section on the top toolbar. New episodes will
air on the 1st and 15th of every month.

Funded by the Canada Media Fund's Experimental Stream, the series is the
first of its kind, introducing a brand-new interactive form of
television along with a safe and creative social networking website
aimed at kids aged 7 to 11. Totally Random establishes a partnership between the producer and the viewer to create
content for the TV series rather than going the traditional route where
content creation is the exclusive domain of the producer. The result is
a greater sense of ownership for the viewer and more fresh, relevant
and timely content being produced.

Here's how it works: using our huge library of random elements, referred
to as "seeds", and the website's photo editor, kids build digital works
of art called SnowBalls. Every two weeks the coolest, most tagged and innovative SnowBalls move
to the top and are featured in the Totally Random web-series. Presented by energetic hosts Ryley, Jayden and Mason, these bi-weekly episodes encompass crazy adventures and random comedy
skits performed by the TR Kids, Grant, Jason and Umu. Every episode provides a showcase for the best user-created content,
while setting the stage for the seeds and themes of the next episode's
challenges and tasking the audience to come up with cool new content.

"In the Totally Random world, the journey is truly more important than
the destination. We want to take the chaos, the anarchy and the
unbridled randomness of the youthful mind and give it the showcase it
deserves, all while providing the most unique and fun digital
experience on the web", says creator Tim Alp.

Totally Random offers a unique digital playground where kids can play and create
unfettered by rules and regulations, while also offering a safe place
for kid-friendly social interaction.

For a complete media e-kit, including the official Totally Random
Onesheet and high-resolution promotional photos please click here.

Visit about.totallyrandom.ca for more information, or join in on the fun at totallyrandom.ca.

SOURCE Mountain Road Productions

Video with caption: "Video: Totally Random Trailer". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120403_C2567_VIDEO_EN_11862.mp4&posterurl=http://photos.newswire.ca/images/20120403_C2567_PHOTO_EN_11862.jpg&clientName=Mountain%20Road%20Productions&caption=Video%3A%20Totally%20Random%20Trailer&title=MOUNTAIN%20ROAD%20PRODUCTIONS%20%2D%20Totally%20Random%20Trailer&headline=Totally%20Random%20Launches%20First%20Episode

Video with caption: "Video: Totally Random Sharing". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120403_C2567_VIDEO_EN_11863.mp4&posterurl=http://photos.newswire.ca/images/20120403_C2567_PHOTO_EN_11863.jpg&clientName=Mountain%20Road%20Productions&caption=Video%3A%20Totally%20Random%20Sharing&title=MOUNTAIN%20ROAD%20PRODUCTIONS%20%2D%20Totally%20Random%20Sharing&headline=Totally%20Random%20Launches%20First%20Episode

Image with caption: "Totally Random Hosts & Kids; (from left) Jayden, Jason, Mason, Ryley, Umu & Grant (CNW Group/Mountain Road Productions)". Image available at: http://photos.newswire.ca/images/download/20120403_C2567_PHOTO_EN_11861.jpg

Mountain Road Productions

CONTACT: Margaret Robitaille       
(613) 237-4447      
margaret@mountainroad.ca

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