Viki and SBS Content Hub Sign Multi-Year Agreement to Deliver Popular Korean Shows Exclusively to European Audiences

Viki and SBS Content Hub Sign Multi-Year Agreement to Deliver Popular Korean Shows Exclusively to European Audiences

CANNES, France, April 3, 2012/PRNewswire/ --

- Viki Fast Becoming Global Hub for Distributing Vertical Content into New
Markets

MipTV - Viki, the global TV site powered by fans, today announced a partnership with
SBS Contents Hub, the distribution arm of the South Korea's leading broadcaster, Seoul
Broadcasting System (SBS), to simulcast popular SBS shows throughout Europe.

Viki will bring the latest SBS line up, translated into multiple languages, to
European countries. The joint offering will give access to dramas, K-pop music videos,
variety shows, documentaries and other exclusive content developed by SBS.

"Europe is one of the fastest growing markets for Korean content," said Razmig
Hovaghimian, Viki CEO and co-founder. "We're thrilled to deepen our partnership with SBS
and connect fans with great shows, including the highly anticipated dramas Ghost and
Rooftop Prince."

The SBS venture marks the first time Viki has partnered with a major broadcaster to
deliver exclusive localized content to Europe. Viki has distribution relationships with
Hulu and Netflix in North America, Yahoo! in Southeast Asia and Samsung globally, across
devices, including Smart TV.

"Partnering with Viki allows us to rapidly enter new markets previously limited by
geographical boundaries," said Hwi Jin Kim, Head of Content Business of SBS Contents Hub.
"Now, we can broadcast our shows to fans we haven't been able to reach before, and in
partnership with Viki, we're looking to take the Korean wave in Europe to the masses."

Viki and SBS made the announcement at MipTV, a conference that brings leading TV,
media and technology companies together. More details about the partnership will be
announced later this year.

About Viki, Inc.

Viki is an international video site with TV shows, movies and other premium content,
watched by millions and translated into more than 150 languages by a community of avid
fans. With over 1 billion videos viewed and nearly 200 million words translated, Viki
uniquely brings global prime-time entertainment to new audiences and unlocks new markets
and revenue opportunities for content owners. Viki also syndicates its shows with
fan-generated subtitles to partners such as Hulu, Netflix and Yahoo!

About SBS

SBS Contents Hub, which is the distribution arm of SBS, the Korea's Leading
Terrestrial Broadcaster, intends to grow into a leading international comprehensive
content distribution company which operates as a content distribution hub responsible for
planning, circulation and distribution concerning content from SBS Media Group, as well as
creates value from content in the entertainment industry, including movie, animation,
game, music, and characters.

Source: Viki, Inc.

Michelle Laird, michelle@viki.com

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