BOMBAY SAPPHIRE® Gin To Enhance Tribeca Film Festival Experience Through Interactive Map And Foursquare Integration

BOMBAY SAPPHIRE® Gin To Enhance Tribeca Film Festival Experience Through Interactive Map And Foursquare Integration

First Ever Interactive Map for Tribeca Film Festival

Foursquare Relationship and Consumer Rewards Enrich 2012 Tribeca Film Festival

NEW YORK, April 19, 2012 /PRNewswire/ -- BOMBAY SAPPHIRE® gin is proud to launch a series of digital tools and rewards to help 2012 Tribeca Film Festival (TFF) attendees (21+) make the most of the festival, which runs April 18 to 29. The TFF interactive map, utilizing Google Maps, will help consumers navigate the festival by providing venue information, show times, select restaurant and bar locations, and more.

"We are thrilled to have the support of BOMBAY SAPPHIRE gin as we continue to expand ways for film fans to enjoy New York City during the 2012 Festival. The Interactive Map make the festival more fun and interesting for everyone who is looking to make the most of their festival experience," said Nancy Schafer, Executive Director of the Tribeca Film Festival.

These tools will be showcased via BOMBAY SAPPHIRE and TFF social media channels live at facebook.com/bombaysapphire and tribecafilm.com/maps. With such widespread accessibility, New Yorkers will have the opportunity to connect to Tribeca's buzz, activity and benefits. Utilizing a new Foursquare application for the first time during the Festival, consumers will also be able to check in to specific events in addition to venues, letting their friends know exactly which films they are screening throughout the festival.

"The Tribeca Film Festival is all about experiencing the best in cinema, and Foursquare is the best way to share those experiences with friends. We're excited to work together to make the festival even more fun and interesting for our community," said Jonathan Crowley from Foursquare.

To reward participation even further, the BOMBAY SAPPHIRE Facebook page gives consumers the chance to enter and win a once in a lifetime opportunity to attend The Avengers and TFF closing night party attended by the stars of the film.

"We are delighted to sponsor the Tribeca Film Festival and collaborate on these innovative initiatives," said Giles Woodyer, vice president, brand managing director, House of BOMBAY. "In the BOMBAY SAPPHIRE brand's inaugural year as a signature sponsor, it's rewarding to have a hand in providing attendees with an exciting, new way to capitalize on festival activity."

The TFF Interactive Map, brought to you by BOMBAY SAPPHIRE, is live on the Tribeca Film Festival website (tribecafilm.com/maps). Alternatively visit facebook.com/bombaysapphire for more information.

Click here to view video preview: http://bit.ly/Hs6YCs

About BOMBAY SAPPHIRE

BOMBAY SAPPHIRE® is the fastest growing premium gin in the world and world's number one premium gin by value. BOMBAY SAPPHIRE is created with a unique combination of ten hand-selected botanicals, sourced from around the globe. The brand's global essence and signature vapor infusion process impart a refined and perfectly balanced taste, versatile enough for both classic cocktails and exotic recipes. Infused with Imagination, BOMBAY SAPPHIRE is a symbol of the exploration of worldly and sophisticated lifestyles. For more information, please explore www.bombaysapphire.com.

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©2012 BOMBAY SAPPHIRE AND SAPPHIRE ARE REGISTERED TRADEMARKS.

IMPORTED BY THE BOMBAY SPIRITS COMPANY U.S.A., CORAL GABLES, FL. GIN - 47% ALC. BY VOL

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CONTACT: Ross Matsubara, Senior Account Executive, +1-646-654-3411, rmatsubara@nikecomm.com, or Alex Miller, Account Executive, +1-646-654-3423, a.miller@nikecomm.com, both of Nike Communications

Web Site: http://www.bombaysapphire.com

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