A Taste of the Modern Tropics in the Desert: the SKYY Infusions® Coconut Escape Rocks the Coachella Valley

A Taste of the Modern Tropics in the Desert: the SKYY Infusions® Coconut Escape Rocks the Coachella Valley

Star-Studded Desert Oasis to Host SKYY Infusions Coconut Launch Party, Top DJs and Secret Musical Guest Mix the Hottest Beats with Refreshing Tropical Cocktails

SAN FRANCISCO, April 19, 2012 /PRNewswire/ -- On Saturday, April 21st, SKYY® Vodka will unveil SKYY Infusions Coconut, the newest addition to the innovative, award-winning line of vodkas, at a chic poolside haven in the middle of the Coachella Valley desert. The SKYY Infusions Coconut Escape will treat celebrities and influencers to a line-up of the most sought after DJs, curated by SPIN Magazine, such as 2MandyDJs and all members of the newly launched collective Ingrid Soundsystem--Lykke Li; Peter, Bjorn and John; and Andrew Wyatt from Miike Snow--whose debut compilation launches that day.

Amidst lush foliage, towering palm trees and sun-soaked beats, guests will sip refreshing SKYY Infusions Coconut cocktails as they indulge in exotic, sophisticated revelry under the California sun. The event will also feature a top-secret musical act that will bring the festivities to a thundering crescendo. During the private party, Beats By Dre will host an exclusive gifting suite, where the festival's top talent can design their own Beats headphones, while Brazilian cult-favorite flip flop brand Havaianas will offer their signature "Make Your Own" sandals, and hot Sole Bicycles will be painted live by an artist on site. The event will take place mere minutes from the festival grounds at the Renaissance Esmeralda Hotel and benefits Being Alive.

"The Coachella Valley provides the perfect backdrop for launching SKYY Infusions Coconut, as we invite guests to experience a virtual escape to a tropical destination in the middle of the desert. The SKYY Infusions Coconut Escape pool party will be the embodiment of this natural, refreshing spirit - an intersection of stylish modernity and exotic tropics," said Jason Daniel, Brand Director, SKYY Vodka.

Evoking the alluring taste of the tropics, SKYY Infusions Coconut is made with real coconuts to create a light, refreshing flavor, complemented by aromas of citrus and Tahitian vanilla bean. SKYY Infusions Coconut has already been ranked the best tasting coconut vodka by the Beverage Testing Institute (BTI). The SKYY Infusions Coconut Escape will feature a variety of specialty sexy and "skinny" cocktails, including The SKYY Skinny Colada, Coconut Tea Punch, and Lime in the Coconut.

SKYY Infusions Coconut joins the brand's existing line of premium flavors, which includes Dragon Fruit, Blood Orange, Pineapple, Ginger, Cherry, Grape, Citrus, Raspberry and Passion Fruit. The entire SKYY Infusions collection can be enjoyed simply on the rocks, with club soda, with 7UP® or in a myriad of other delicious, sophisticated cocktails.

This exclusive event is a private affair, but fans around the world can follow the action on Facebook or on Twitter. Learn more at http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka.

About Campari America

Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), together with its affiliates Gruppo Campari. At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world's finest whiskies since the 1800's. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers, and consumers. Campari America manages Gruppo Campari's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell's Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolon® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaca and Jean-Marc XO Vodka®. Campari America is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Cana® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt Whisky.

Campari America is headquartered in San Francisco, California. More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com. Please enjoy Campari America brands responsibly and in moderation.

About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates ("Gruppo Campari"), is a major player in the global beverage sector, tradingin over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-RatedFusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury's. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

More information on the company can be found at http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp

SOURCE SKYY Vodka

SKYY Vodka

CONTACT: Lauren Bishop, Alison Brod PR, +1-212-230-1800, LaurenB@alisonbrodpr.com, or Noora Raj, Alison Brod PR, +1-212-230-1800, Noora@alisonbrodpr.com

Web Site: http://www.skyy.com

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