Tudou Announces In-House Produced Webisode Series Licensed to Satellite TV Stations

Tudou Announces In-House Produced Webisode Series Licensed to Satellite TV Stations

Monetization Capabilities Enhanced with First Time Licensing of a Made-for-Internet Series to Satellite TV Networks

SHANGHAI, March 6, 2012 /PRNewswire-Asia/ -- Tudou Holdings Limited (NASDAQ: TUDO) ("Tudou" or the "Company"), a leading Internet video company in China, today announced that the Company has entered into an agreement to license broadcasting rights for its self-produced webisode series Love Oh Dear I Do, to Shenzhen Media Group and China Anhui TV Station.

This marks the first time that an online video company in China has successfully sold the broadcasting distribution rights for a self-produced webisode series to Chinese TV networks for broadcasting during prime time. Beginning in early March 2012, the show will be aired during prime time, simultaneously on Shenzhen Satellite TV and Anhui Satellite TV, as well as Tudou.com. Produced by Tudou's in-house original production team, Love Oh Dear I Do, is a teen drama series starring several popular Taiwanese actors, including Tammy Chen, Dylan Kuo, Song Minyu, and Re Yizha.

Siming Liu, General Manager of Tudou Original Programming Center, stated: "We are very excited to have one of Tudou's original productions become China's first webisode series made available to a wider TV audience. This is a testament not only to the high quality of our in-house original productions, but also to the effectiveness of our original programming business model. We continue to believe that our model of controlling key aspects of our original programming process, including concept generation, scriptwriting, director and actor selection, and marketing and distribution, while outsourcing actual production, is a sustainable model for achieving high quality video content in a cost effective way."

"In addition, by selling the broadcasting rights to leading Chinese satellite networks, we are able to further enhance the monetization opportunities of this content. Looking ahead, we will continue to leverage our core strengths in producing original series, while further cooperating with major media houses," Siming Liu added.

Builtupon Tudou's proven success in in-house production, the Company has produced six successful in-house series which have received over 200 million video views to date. These series include such hits as Utopia Office, That Love Comes, and Love Oh Dear I Do.

About Tudou.com:

Tudou Holdings Limited (NASDAQ: TUDO) is a leading Internet video company in China providing premium licensed content, user generated content ("UGC"), and original in-house production. Founded in 2005, Tudou was the first UGC video sharing website launched in China. The "Tudou" brand is one of the most recognized Internet brands in China, and the annual Tudou Video Festival has become a signature event in the online video industry. For more information, please visit http://ir.tudou.com.

Safe Harbor Statement

This press release contains forward-looking statements made under the "safe harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements can be identified by terminology such as "may", "will," "expects," "anticipates," "future," "intends," "plans," "believes," "aims", "estimates," "confident", "likely to" and similar statements. Among other things, the Company's expectations with respect to the increase in the number of users, unique visitors and video views, as well as Tudou's strategic and operational plans, contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's business strategies, plans and initiatives; the Company's future business development, results of operations and financial condition; the Company's expectations with respect to increased revenue growth and its ability to sustain profitability; the Company's services under development or planning; the Company's ability to attract users and advertisers and enhance its brand recognition; and the ability of the online video and advertising industry in China to grow at rates projected by market data, or at all. Any of the foregoing risks may have a material adverse effect on the Company's business and the market price of its ADSs. Further information regarding these and other risks is included in the Company's registration statement on Form F-1, as amended, filed with the Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and the Company undertakes no duty to update such information, except as required under applicable law.

SOURCE Tudou.com

Tudou.com

CONTACT: Michael S. Fu, Director, Investor Relations, Tudou Holdings Limited, +86-21-5170-2355, mfu@tudou.com; Jeremy Peruski , ICR, Inc., +1-646-405-4884, IR@tudou.com

Web Site: http://ir.tudou.com

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