Streaming Service Overtakes DVD at LOVEFiLM for the First Time

Streaming Service Overtakes DVD at LOVEFiLM for the First Time

LONDON, March 22, 2012/PRNewswire/ --

LOVEFiLM, an Amazon company and pioneer of internet film delivery in Europe, announced
today that in February, for the first time ever, LOVEFiLM members streamed more films and
TV series instantly over the Internet via LOVEFiLM Instant
[http://www.lovefilm.com/browse/film/watch-online ] than rented DVDs, Blu-rays and Games.

The number of films and TV episodes streamed online through Internet-connected devices
including games consoles and connected TVs exceeded the number of DVDs, Blu-rays and Games
rented by over 20%. This represents an increase on the same month last year of over 400%,
while the rental of physical product is also growing, up over 25% over the year.

Jim Buckle, Managing Director of AMAZON's LOVEFiLM, commented: "The first quarter of
2012 has shown us two things: that LOVEFiLM members are watching more films and TV series
both on the Internet and on DVD than ever before and; in less than three years, streaming
through LOVEFiLM Instant [http://www.lovefilm.com/browse/film/watch-online ] has become
more popular than renting DVDs.

Our members crave instant on-demand access. With more world-class digital content
being added to LOVEFiLM Instant [http://www.lovefilm.com/browse/film/watch-online ] and a
growing number of Internet-connected devices delivering it to members' living rooms we
expect this trend to continue. At the same time, many of our members continue to enjoy the
combination of LOVEFiLM Instant [http://www.lovefilm.com/browse/film/watch-online ] and
LOVEFiLM By Post in one, great value for money subscription, with both services growing
rapidly."

Amazon's LOVEFiLM surpassed two million members in January 2012, cementing its
position as Europe's largest subscription service for streaming films and TV series over
the Internet and sending DVDs and games by post. LOVEFiLM pioneered Internet film delivery
in the UK through the world's first download-to-own service in 2006. By 2009 LOVEFiLM had
launched the UK's first subscription film and TV series streaming service which, in
December 2011, became LOVEFiLM Instant [http://www.lovefilm.com/browse/film/watch-online
], a standalone service streaming on PCs and through over 175 internet-connected devices
including Xbox, PS3, internet-connected TVs (SONY, Samsung and LG) and iPad.

Amazon's LOVEFiLM is constantly adding to the range of film and TV series on LOVEFiLM
Instant [http://www.lovefilm.com/browse/film/watch-online ] having signed major content
deals including Sony, Warner Bros., STUDIOCANAL, ITV, ABC, and BBC, and offering exclusive
titles including vampire phenomenon The Twilight Saga: Eclipse, action-thriller Source
Code and, coming soon, critically-acclaimed Tinker Tailor Solider Spy.

Source: LOVEFiLM

LOVEFiLM Corporate PR Enquiries: Ben Simons or Eleanor Williamson

M:Communications, Tel. +44(0)20-7920-2340; simons@mcomgroup.com / williamson@mcomgroup.com ; LOVEFiLM Consumer & Trade PR Enquiries: Mischief, Tel. +44 (0)20 3128 6600, lovefilm@mischiefpr.com

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