Masternaut Keeps The One Show on Track for Sport Relief Fundraising Target

Masternaut Keeps The One Show on Track for Sport Relief Fundraising Target

LEEDS, March 22, 2012/PRNewswire/ --

Friday, 16 March 2012, marked the start of The One Show 1000 relay and the latest
example of Masternaut tracking technology in use for Sport Relief. Aiming for an unbroken
relay of 1000 people, completing one mile each, the high profile event is due to last ten
days and take in locations across Scotland, England, Northern Ireland and Wales. On the
journey from the Isle of Mull to the Mall in London, the participants of this latest Sport
Relief event will have a piece of trade secret technology driving them forward.

Based on the same technology that many of the UK's leading businesses use to measure
fleet utilisation, driver behaviour and location-based services, the Masternaut Asset
Tracking Unit will emit signals via GPS satellite tracking to deliver minute-by-minute
updates of the location of The One Show 1000 participants.

The Masternaut Asset Tracking Unit (ATU) is the same technology that was put in place
to track the UK leg of comedian John Bishop's epic triathlon progress via a real-time map
on the Sport Relief campaign webpage.

Stephen Meadows, Challenges Manager at Sport Relief, said of the latest challenge:
"Masternaut has provided a service that allows supporters to keep track of progress in
real time during this epic relay. The system is accurate, reliable, and automated, giving
us a clear picture of the participants' locations."

Masternaut is the largest pan-European provider of telematics technology to
businesses, influencing driver behaviour and monitoring 6.2 million miles on an average
day across their network. The solution gives customers full visibility of their assets and
equipment; be it an HGV lorry or a 1000 person nationwide fundraising relay.

Masternaut's UK Country Manager, Keith Watson, is delighted to see Masternaut's
expertise put to use to support a worthy cause. He commented: "The Masternaut solution is
flexible enough to enable us to scale up and down, which means that we can support
large-scale fundraising initiatives like this one for Sport Relief. We wish the
participants every success with this challenge - we'll be right behind each individual,
every step of the way."

About Masternaut

Masternaut designs and delivers innovative solutions for managing the mobile workforce
that enable customers and partners to achieve evolutionary step-changes in their
performance and service delivery. Formed through the combination of established telematics
providers, Cybit and Masternaut, the new Masternaut boasts the broadest range of
telematics products, services and R&D capability in Europe.

The companies represented some of the fastest-growing private technology firms in
Europe and were ranked 13th in the Sunday Times International Fast Track, having achieved
more than 150% growth in sales during 2007-2010; whilst Masternaut was also featured in
the 2007, 2008 and 2009 Sunday Times Tech Track 100, and was also recognised on the
Deloitte Fast 500 EMEA in 2009.

http://www.masternaut.com [http://www.masternaut-group.com ]

One Show logo [http://dl.dropbox.com/u/63768560/BBC-one-show366x323.jpg ]

Masternaut logo [http://dl.dropbox.com/u/63768560/Masternaut-cybit logo.jpg ]

For all press enquiries:
Firefly Communications
Tel: +44(0)20-7025-8200
masternautteam@fireflycomms.com

Source: Masternaut

-------
Profile: intent