Radiohead Selects Ticketmaster Paperless for UK Tour Dates to Protect Fans' Tickets
Radiohead Selects Ticketmaster Paperless for UK Tour Dates to Protect Fans' Tickets
LONDON, March 8, 2012/PRNewswire/ --
Ticketmaster UK [http://www.ticketmaster.co.uk ], a Live Nation Entertainment, Inc.
(NYSE:LYV) company, today announced that Ticketmaster Paperless tickets will be used at
all three of Radiohead's UK tour dates.
As requested by the band, Ticketmaster will be delivering Paperless ticketing for the
majority of seats at Radiohead's UK tour dates at the O2 Arena on the 8th & 9th of October
and the Manchester Arena on the 6th of October. In total 80% of the venues will be sold
via Paperless ticketing, with the rest to be made available to Radiohead's fan club
members via a pre-sale.
Ticketmaster is focused on ensuring as many fans as possible get fair access to
tickets and the Paperless ticketing solution is a proven way to ensure fans do not pay
more than the face value for tickets. Radiohead have an incredibly faithful and dedicated
fan base and this was one of the key reasons behind them deciding to offer the ability to
buy Paperless tickets through Ticketmaster.
Mark Yovich, President Ticketmaster International, said: "We care about fans and are
always working with our clients to ensure they get fair access to tickets. The power of
paperless ticketing is that it limits the secondary market and ensures fans pay the price
our clients want them to. Radiohead are pioneers in every respect and care about their
loyal and passionate fan base. Paperless ticketing guarantees their fans have fair and
secure access to tickets at the prices Radiohead wants fans to pay."
Radiohead wanted to restrict the secondary ticketing market for their UK tour shows
and Ticketmaster Paperless allows fans quick, simple and fair access to tickets at face
value. Fans will be limited to purchasing a maximum 4 tickets per person, and the card
used to purchase tickets and cardholder's photo ID must be presented to gain entry on the
night of the show. Crucially, once purchased, tickets cannot be exchanged or refunded and
all members of the party must arrive at the same time.
Chris Edmonds, Managing Director Ticketmaster UK, said, "The priority for us when
using Paperless ticketing is ensuring as many fans as possible get access to great events
like this at the set price. Radiohead made it clear that they wanted the face value of the
ticket to be the price their fans paid and Ticketmaster Paperless ticketing is crucial for
artists who want to protect their ticket inventory for their fans. The technology means a
smooth, secure and fast entry to the venues whilst also restricting secondary ticketing
activity."
Additional Notes
More information on the Ticketmaster Paperless ticket is available here
[http://www.ticketmaster.co.uk/promo/0pvxi6 ].
About Ticketmaster:
With operations spanning 19 countries, Ticketmaster [http://www.ticketmaster.com ] is
the world leader in event ticketing and ranks among the top five eCommerce sites globally.
Ticketmaster is a division of Live Nation Entertainment. Live Nation Entertainment is the
world's leading live entertainment and ecommerce company, comprised of four market
leaders: Ticketmaster.com [http://www.ticketmaster.com ], Live Nation Concerts, Front Line
Management Group and Live Nation Network. Ticketmaster.com [http://www.ticketmaster.com ]
is the global event ticketing leader and one of the world's top five ecommerce sites, with
almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows
annually for more than 2,300 artists globally. Front Line is the world's top artist
management company, representing over 250 artists. These businesses power Live Nation
Network, the leading provider of entertainment marketing solutions, enabling nearly 800
advertisers to tap into the 200 million consumers Live Nation delivers annually through
its live event and digital platforms. For additional information, visit
http://www.livenation.com/investors.
Source: Ticketmaster UK Ltd
CONTACT: Jon Wiffen, PR Manager Ticketmaster UK: (Jon.Wiffen@ticketmaster.co.uk and +44(0)20-7344-4000)
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