Bushmills? to Host First Ever Music Festival in an Irish Whiskey Distillery

Bushmills(TM) to Host First Ever Music Festival in an Irish Whiskey Distillery

BUSHMILLS VILLAGE, Northern Ireland, March 8, 2012/PRNewswire/ --

The Old Bushmills Distillery, where handcrafted Irish Whiskey has been made for
centuries, is to host a landmark whiskey and music festival - 'Bushmills Live'.

(Photo:
http://www.newscom.com/cgi-bin/prnh/20120308/517264-a )

(Photo:
http://www.newscom.com/cgi-bin/prnh/20120308/517264-b )

(Photo:
http://www.newscom.com/cgi-bin/prnh/20120308/517264-c )

The two-day festival will take place on 20th and 21st June 2012 and will be the first
ever staged in an Irish Whiskey distillery.

Some of the brand's most famous fans will play a series of intimate gigs at the
distillery which is situated on Ireland's north coast. Age-old buildings where the art of
distilling has been practiced for generations, will become venues for the festival which
will be unlike any other ever staged before.

The brand already has a strong association with the contemporary music scene through a
series of global partnerships that see artists such as Bon Iver, Chromeo, Theophilus
London, Foy Vance and Iain Archer appear in its current advertising campaign.

'Bushmills Live' will be a 'money can't buy experience'. Tickets for the event won't
go on general release, instead fans of Bushmills Irish Whiskey can win the chance to
attend the festival by entering a competition on the Bushmills Facebook page -
facebook.com/bushmills1608 [http://facebook.com/bushmills1608 ].

To stand a chance of winning they will have to submit a photo of themselves and a
friend and explain why they and their friend should be in the audience for 'Bushmills
Live'.

As well as listening to great music, those fortunate enough to win a ticket to the
festival will also have the opportunity to make their own blend of Bushmills Irish
Whiskey.

Speaking at the launch of the festival, Colum Egan, Master Distiller at the Old
Bushmills Distillery, said: "'Bushmills Live' will be a unique occasion and will bring the
best of handmade music and the best of handmade Irish Whiskey together under one roof. Get
entering and good luck!"

To win tickets to 'Bushmills Live' or to find out more, visit
facebook.com/bushmills1608 [http://facebook.com/bushmills1608 ]. Entry opens at 16:08 GMT
on 17th March 2012 and closes at 23:59 GMT on 27th April 2012. Terms and conditions apply.

Share Bushmills Responsibly

http://www.DRINKiQ.com

The BUSHMILLS words, 1608, the Pot Still device and associated logos are trade marks.
The 'Old Bushmills Distillery' Co. Limited 2012.

For further information contact:

E: selina.mcelwee@smarts.co.uk
T: +44-7724477087

E: pippa.arlow@smarts.co.uk
T: +44-7850203864

Photo:
http://www.newscom.com/cgi-bin/prnh/20120308/517264-a
http://www.newscom.com/cgi-bin/prnh/20120308/517264-b
http://www.newscom.com/cgi-bin/prnh/20120308/517264-c

Source: Bushmills Irish Whiskey

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