iCrossing to Present on Future of Connectedness at SXSW

iCrossing to Present on Future of Connectedness at SXSW

iCrossing Releases Exclusive Interviews with Music Mogul Jermaine Dupri on Building a Connected Brand

NEW YORK, March 6, 2012 /PRNewswire/ -- iCrossing (http://news.icrossing.com), a global digital marketing agency, today announced that four iCrossing thought leaders will speak on how digital can be used to create connectedness - or more personal relationships between brands and consumers - at South by Southwest (SXSW) Interactive, March 9-13 in Austin, Texas. In addition, to kick off SXSW iCrossing released two exclusive interviews with music mogul Jermaine Dupri (@Mr_Dupri).

iCrossing's speaker roster includes:

-- Gabriela Lazzaro (@supersonicgaba), senior audience manager of
iCrossing's Live Media Studio, the interactive industry's first-ever
resource dedicated to real-time marketing, will sit on a panel, Stand
with Planned Parenthood: A Crisis Response (#StandwPP) on Sunday, March
11 at 9:30 am CDT. The panel will examine the strategy behind last
year's successful "Stand With Planned Parenthood" advocacy and support
campaign.
-- Tarah Feinberg (@TarahFO), head of Live Media Studio, will lead a panel
Are We Killing Social with Social? (#killsoc) on Sunday, March 11 at 11
am CDT. This interactive session will explore why people adopt new
social networks and work with the SXSW crowd to create a collective
manifesto about how to put the "social" back into "social networking."
-- Rob Garner (@robgarner), iCrossing's vice president of strategy, will
also take the stage on Sunday at 3:30 pm CDT in a Future 15 session,
Dot.wtf?top.level.domain.names.will.change.the.web (#dotwtf). Garner
will discuss the implications of dot-brands - also known as gTLDs - and
what CMOs need to know about gTLDs and vanity URLs in 2012.
-- On Tuesday, March 13 at 3:30 pm CDT, Todd Pruzan (@toddpruzan), Live
Media Studio editorial director, will wrap up the conference with a
panel, Let's Get Lost: Surprise and the Social Media Age (#nowgetlost).
He will join executives from Wired, Pandora and OKCupid to explore
whether social media can provide authentically random experiences that
inspire discovery of new ideas.
The iCrossing Live Media Studio produced two interviews with Jermaine Dupri released today in conjunction with SXSW. Building a Connected Brand with Social Media (available in two parts here and here) addresses how Dupri has created a closer relationship with audiences through his Global 14 social community. iCrossing's chief strategy officer Adam Lavelle speaks about the lessons brands can learn from Dupri's experience. In How to Be a Killer Creative, Dupri is interviewed by iCrossing's Nick Burd about the secrets of being a successful Grammy award winning producer, songwriter, and business executive.

Follow @iCrossing and @ContentLab on Twitter (#sxsw, #sxswic) to receive real-time updates from SXSW.

About iCrossing

iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in New York, the company has 750 employees in 18 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.

DANA MELLECKER
iCrossing

646.435.4456

SOURCE iCrossing

iCrossing

Web Site: http://www.icrossing.com

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