Eutelsat Hybrid TV Services Using HbbTV Standard go Live in Germany

Eutelsat Hybrid TV Services Using HbbTV Standard go Live in Germany

'KabelKiosk choice' now combining linear TV with web-based content for cable homes

PARIS, March 29, 2012/PRNewswire-FirstCall/ --

The blending of traditional TV channels with Internet content is now possible for
cable homes in Germany using the 'KabelKiosk choice' service based on the HbbTV standard
developed by the German subsidiary of Eutelsat Communications (Euronext Paris: ETL).

With 'KabelKiosk choice', Eutelsat's KabelKiosk platform is evolving beyond its first
phase as a programme delivery solution for independent cable operators. The launch of an
interactive portal is fully in step with how viewers are progressively enhancing linear
channels with on-demand information. For broadcasters, network operators and content
providers it offers new opportunities to extend the reach of linear and non-linear
content, and to generate new revenues.

Services available through 'KabelKiosk choice' include VOD, catch-up TV, access to
news portals and local information. Users access this portfolio of interactive solutions
via set-top boxes or a connected TV supporting HbbTV. An extension to tablets and
smartphones is being developed to expand services to mobile devices.

Eutelsat is accelerating user access to HbbTV services with 'KabelKiosk choice' by
removing the requirement for operators to make significant investments in their own
service platforms and infrastructure. the service works as a white label to enable
operators to provide and market the portal under their own brand. They can also create
their own sites with local news, RSS feeds, clips and promotions. Using an integrated
Content Management System, operators can also easily update content and applications.

For Marc Welinski, Marketing Director at Eutelsat: "Europe that sits at the heart of
Eutelsat's footprintis forecast to become the worldwide centre of excellence for long-term
development of hybrid TV services. Our ambition, as a longstanding partner of linear TV
broadcasters, is to remain ahead of the curve on how to bolt web-based services onto
traditional TV. The 'KabelKiosk choice' service in Germany is just the beginning of a new
generation of hybrid solutions that we plan to develop to support our clients -
broadcasters, content providers and network operators - and their relationship with
viewers."

At a glance: Hybrid TV by Eutelsat with 'KabelKiosk choice'

- Bundling of satellite and terrestrial connections to offer traditional TV
and on-demand services through the TV screen
- VoD
- Application services - news portals, catch-up TV ...
- Local services edited by network operators
- EPGs
- Tip guide
- Red Button link
- Media centres
- White label approach

Engaged in the future of TV - Eutelsat at the Digital Minds Summit during MipCube

Eutelsat is sponsor of the, Eutelsat at the Digital Minds Summit during MipCube in
Cannes on 31 March. The Digital Minds Summit will gather some of the world's most
influential figures from digital production companies, broadcasters, online platforms,
social media and tech companies to get to the bottom of the future of TV.

About Eutelsat Communications

Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is the holding
company of Eutelsat S.A.. With capacity commercialised on 28 satellites that provide
coverage over the entire European continent, as well as the Middle East, Africa, India and
significant parts of Asia and the Americas, Eutelsat is one of the world's three leading
satellite operators in terms of revenues. As of 31 December 2011, Eutelsat's satellites
were broadcasting more than 4,150 television channels. More than 1,100 channels are
broadcast via its HOT BIRD video neighbourhood at 13 degrees East alone which serves over
120 million cable and satellite homes in Europe, the Middle East and North Africa. The
Group's satellites also serve a wide range of fixed and mobile telecommunications
services, TV contribution markets, corporate networks, and broadband markets for Internet
Service Providers and for transport, maritime and in-flight markets. Eutelsat's broadband
subsidiary, Skylogic, markets and operates access to high speed internet services through
teleports in France and Italy that serve enterprises, local communities, government
agencies and aid organisations in Europe, Africa, Asia and the Americas. Headquartered in
Paris, Eutelsat and its subsidiaries employ just over 700 commercial, technical and
operational professionals from 30 countries. http://www.eutelsat.com

Source: Eutelsat Communications

For further information: Press: Vanessa O'Connor, Tel. : + 33-1-53-98-37-91, voconnor@eutelsat.fr; Frédérique Gautier, Tel. : + 33-1-53-98-37-91, fgautier@eutelsat.fr; Investors and analysts: Lisa Finas, Tel. : +33-1-53-98-35-30, investors@eutelsat-communications.com, Léonard Wapler, Tel. : +33-1-53-98-31-07, investors@eutelsat-communications.com

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