Universal Pictures and Illumination Entertainment's Dr. Seuss' The Lorax Comes to Life in IMAX® Theatres March 2

Universal Pictures and Illumination Entertainment's Dr. Seuss' The Lorax Comes to Life in IMAX® Theatres March 2

3D-CG Feature From the Creators of Despicable Me and the Imagination of Dr. Seuss to Open in 276 IMAX® Digital Theatres

LOS ANGELES, Feb. 28, 2012 /PRNewswire/ -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Universal Pictures today announced that the 3D-CG feature Dr. Seuss' The Lorax will be released in the immersive IMAX(®) 3D format on Friday, Mar. 2. The film is directed by Chris Renaud (Despicable Me) and features the voices of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, Rob Riggle, Jenny Slate and Betty White. Dr. Seuss' The Lorax will open in 269 IMAX(®) digital theatres domestically, simultaneous with the film's North American wide release. The animated adventure will also open in seven IMAX(®) digital theatres internationally, with additional runs debuting over the following weeks. Additional playdates will be added as pending bookings are confirmed.

(Logo: http://photos.prnewswire.com/prnh/20111107/MM01969LOGO)

Dr. Seuss' The Lorax: An IMAX 3D Experience has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(®) through proprietary IMAX DMR(® )technology. With crystal clear images, laser-aligned digital sound and theatre geometry that maximizes field of view, IMAX provides the world's most immersive movie experience.

About Dr. Seuss' The Lorax

From the creators of Despicable Me and the imagination of Dr. Seuss comes the 3D-CG feature Dr. Seuss' The Lorax, an adaptation of the classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a 12-year-old as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Danny DeVito lends his vocal talents to the iconic title character of the Lorax, while Ed Helms voices the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic youth who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted's dreams. Rob Riggle will play financial king O'Hare, and beloved actress Betty White will portray Ted's wise Grammy Norma.

Dr. Seuss' The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop). The film has been rated PG (Parental Guidance Suggested - Some Material May Not Be Suitable for Children) for brief mild language. www.theloraxmovie.com

Dr. Seuss' The Lorax: An IMAX 3D Experience is scheduled to play day-and-date at the following IMAX theatres beginning March 2:

UNITED STATES
Alabama
Hoover- Rave Patton Creek 15 +
IMAX
Huntsville- Rave Valley Bend 18 +
IMAX
Tuscaloosa- Cobb Hollywood 16
Cinemas + IMAX
Alaska
Anchorage- Regal Tikahtnu Stadium
16 + IMAX
Fairbanks - Regal Goldstream
Stadium 16 + IMAX
Arizona
Glendale - AMC Westgate 20 with
IMAX
Mesa - Dickinson Gateway 12 IMAX
Theatre
Phoenix - AMC Deer Valley 30 with
IMAX
Phoenix - AMC Desert Ridge 18 with
IMAX
Tucson- AMC Loews Foothills 15
with IMAX
Arkansas
Little Rock - Dickinson Chenal 9
IMAX Theatre
California
Alhambra - Regal Edwards Alhambra
Renaissance Stadium 14 + IMAX
Aliso Viejo - Regal Aliso Viejo
Stadium 20 + IMAX
Arcadia - AMC Santa Anita 16 with
IMAX
Brentwood - Rave Brentwood 14 +
IMAX
Burbank - AMC Burbank 16 with IMAX
Camarillo - Regal Camarillo Palace
Stadium 12 + IMAX
Covina - AMC Covina 30 with IMAX
Cupertino - AMC Cupertino Square
16 with IMAX
Dublin- Regal Hacienda Crossings
Stadium 21 + IMAX
El Cajon - Regal Parkway Plaza
Stadium 18 + IMAX
El Dorado Hills - Regal El Dorado
Stadium 14 + IMAX
Emeryville - AMC Bay Street 16
with IMAX
Escondido - Regal Escondido
Stadium 16 + IMAX
Fairfield - Regal Fairfield
Stadium 16 + IMAX
Fresno- Regal Fresno Stadium 22 +
IMAX
Lancaster - Cinemark 22 + IMAX
Long Beach - Regal Long Beach
Stadium 26 + IMAX
Los Angeles - AMC Century City 15
with IMAX
National City - AMC Plaza Bonita
14 with IMAX
Orange- AMC 30 At The Block with
IMAX
Riverside - AMC Tyler Galleria 16
with IMAX
Rowland Heights- AMC Puente Hills
20 with IMAX
San Diego- AMC Mission Valley 20
with IMAX
San Diego - AMC Palm Promenade 24
with IMAX
San Diego - Regal Mira Mesa
Stadium 18 + IMAX
San Jose - AMC Eastridge 15 with
IMAX
San Jose - AMC Saratoga 14 with
IMAX
Santa Clara - AMC Mercado 20 with
IMAX
Santa Clarita - Regal Valencia
Stadium 12 + IMAX
Simi Valley - Regal Civic Center
Stadium 16 + IMAX
South Gate - Regal South Gate
Stadium 20 + IMAX
Stockton - Regal City Centre
Stadium 16 + IMAX
Temecula - Regal Temecula
Stadium15 + IMAX
Torrance - AMC Del Amo 18 with
IMAX
Woodland Hills - AMC Promenade 16
with IMAX
Colorado
Aurora - AMC Arapahoe Crossing 16
+ IMAX
Colorado Springs - Cinemark
Carefree Circle + IMAX
Denver - Regal Colorado Center 9 +
IMAX
Highlands Ranch - AMC Highlands
Ranch 24 + IMAX
Lakewood - UA Colorado Mills
Stadium 16 + IMAX
Westminster - AMC Orchard 12 with
IMAX
Westminster - AMC Westminster
Promenade 24 with IMAX
Connecticut
Manchester - Rave Buckland Hills
18 + IMAX
Milford - Rave Connecticut Post 14
+ IMAX
Plainville - AMC Loews Plainville
20 with IMAX
District of Columbia
Washington - AMC Loews Georgetown
14 with IMAX
Florida
Altamonte Springs - AMC Altamonte
Mall 18 with IMAX
Aventura - AMC Aventura 24 with
IMAX
Destin - Rave Destin Commons 14 +
IMAX
Fort Myers - Regal Gulf Coast Town
Center Stadium 16 + IMAX
Jacksonville - AMC Regency 24 with
IMAX
Lakeland- Cobb Lakeside 18 + IMAX
Merritt Island- Cobb Merritt Square
16 + IMAX
Miami- Cobb Dolphin 19 + IMAX
Oldsmar - AMC Woodlands Square 20
with IMAX
Orange Park - AMC Orange Park 24
with IMAX
Orlando - AMC Loews Universal
Cineplex 20 with IMAX
Orlando - Regal Waterford Stadium
20 + IMAX
Panama City Beach - The Grand 16 +
IMAX Pier Park - Panama City
Pensacola - Rave Pensacola Bayou
15 + IMAX
Sarasota - AMC Sarasota 12 with
IMAX
South Miami - AMC Sunset Place 24
with IMAX
St. Augustine- The World Golf Hall
of Fame IMAX Theater
St. Petersburg - Muvico Baywalk 20
+ IMAX
Sunrise - Regal Sawgrass Stadium
23 + IMAX
Tallahassee - AMC Tallahassee Mall
20 with IMAX
Tampa - AMC Veterans 24 with IMAX
West Palm Beach - Muvico Parisian
20 + IMAX
Georgia
Atlanta - Regal Atlantic Station
16 + IMAX
Augusta - Regal Augusta Exchange
Stadium 20 + IMAX
Buford - Regal Mall of Georgia
Stadium 20 + IMAX
Cumming - AMC Avenue Forsyth 12
with IMAX
Kennesaw - AMC Barrett Commons 24
with IMAX
Lithonia - AMC Stonecrest 16 with
IMAX
Macon - AmStar 16 + IMAX - Macon
Morrow - AMC Southlake Pavilion 24
with IMAX

Hawaii
Honolulu - Regal Dole Cannery Stadium 18 +
IMAX
Idaho
Boise - Regal Boise Stadium 21 + IMAX
Illinois
Batavia- Goodrich Randall 15 IMAX
Country Club Hills - AMC Loews Country
Club Hills 16 with IMAX
Edwardsville - AMC Showplace Edwardsville
12 with IMAX
Hodgkins - AMC Loews Quarry Cinemas 14
with IMAX
Lincolnshire- Regal Lincolnshire Stadium
21 + IMAX
Lombard - AMC Yorktown 17 with IMAX
Naperville- AMC Showplace Naperville 16
with IMAX
New Lenox - AMC Showplace New Lenox 14
with IMAX
Peoria- Rave Grand Prairie 18 + IMAX
Rockford- AMC Showplace Rockford 16 with
IMAX
Schaumburg- AMC Loews Streets of Woodfield
20 with IMAX
Skokie - AMC Showplace Village Crossing 18
with IMAX
South Barrington - AMC South Barrington 30
with IMAX
Woodridge - Cinemark @ Seven Bridges +
IMAX
Indiana
Evansville - Showplace Cinemas East 18 +
IMAX
Fort Wayne- Rave Jefferson Pointe 18 +
IMAX
Indianapolis- AMC Showplace Indianapolis
17 with IMAX
Indianapolis- AMC Showplace Traders Point
12 with IMAX
Noblesville - Goodrich Hamilton 16 IMAX
Portage- Goodrich Portage 16 IMAX
Schererville - AMC Showplace Schererville
12 with IMAX
Iowa
Davenport- Rave Davenport 53 + IMAX
Kansas
Leawood - AMC Town Center 20 with IMAX
Olathe- AMC Studio 30 with IMAX
Wichita- 21st Street Warren IMAX
Kentucky
Louisville - Rave Stonybrook 20 + IMAX
Newport - AMC Newport On The Levee 20 with
IMAX
Louisiana
Baton Rouge- Rave Mall of Louisiana 15 +
IMAX
Bossier City- Regal Louisiana Boardwalk
Stadium 14 + IMAX
Harahan - AMC Elmwood Palace 20 with IMAX
Metairie - AMC Clearview Palace 12 with
IMAX
Slidell - The Grand 16 + IMAX - Slidell
Maine
Saco - The Cinemagic + IMAX in Saco
Maryland
Baltimore - AMC Loews White Marsh 16 with
IMAX
Columbia - AMC Columbia 14 with IMAX
Frederick - Regal Westview Stadium 16 +
IMAX
Gaithersburg - AMC Loews Rio Cinemas 18
with IMAX
Largo- AMC Magic Johnson Capital Center 12
with IMAX
Owings Mills - AMC Owings Mills with IMAX
Silver Spring- Regal Majestic Stadium 20 +
IMAX
Massachusetts
Boston- AMC Loews Boston Common 19 with
IMAX
Danvers - AMC Loews Liberty Tree Mall 20
with IMAX
Methuen- AMC Loews Methuen 20 with IMAX
Randolph - Showcase Cinemas Randolph +
IMAX
Michigan
Auburn Hills - AMC Star Great Lakes 25
with IMAX
Grand Blanc - NCG Trillium Cinema + IMAX
Grand Rapids- Celebration! Cinema Grand
Rapids North + IMAX
Lansing- Celebration! Cinema Lansing +
IMAX
Livonia- AMC Livonia 20 with IMAX
Sterling Heights - AMC Forum 30 with IMAX
Ypsilanti - Rave Ann Arbor 20 + IMAX
Minnesota
Eden Prairie- AMC Eden Prairie Mall 18
with IMAX
Edina- AMC Southdale 16 with IMAX
Maple Grove- AMC Arbor Lakes 16 with IMAX
Roseville - AMC Rosedale 14 with IMAX
Missouri
Chesterfield- AMC Chesterfield 14 with
IMAX
Hazelwood - Regal St. Louis Mills Stadium
18 + IMAX
Independence - AMC Independence Commons 20
with IMAX
Kansas City - AMC BarryWoods 24 with IMAX
Saint Louis - Wehrenberg Ronnies 20 Cine +
IMAX
Springfield - ShowPlex Springfield 11 IMAX
Theatre
Nebraska
Omaha- AMC Oakview Plaza 24 with IMAX
Nevada
Henderson - Regal Sunset Station Stadium
13 + IMAX
Las Vegas- Brenden Theatres and IMAX at
the Palms
Las Vegas - Regal Red Rock Stadium 16 +
IMAX
North Las Vegas - Regal Aliante Stadium 16
+ IMAX
New Hampshire
Hooksett - Cinemagic + IMAX in Hooksett
New Jersey
Cherry Hill - AMC Loews Cherry Hill 24
with IMAX
Clifton - AMC Clifton Commons 16 with IMAX
Elizabeth- AMC Jersey Gardens 20 with IMAX
Hamilton - AMC Hamilton 24 with IMAX
New Brunswick - AMC Loews New Brunswick 18
with IMAX
Paramus - AMC Garden State 16 with IMAX
Rockaway - AMC Rockaway 16 with IMAX
New York
Albany - Regal Crossgates Stadium 18 +
IMAX
Brooklyn - Regal Sheepshead Bay 14 + IMAX
Deer Park- Regal Deer Park Stadium 16 +
IMAX
New Rochelle- Regal New Roc Stadium 18 +
IMAX
New York City - AMC Loews 34th Street 14
with IMAX
New York City- AMC Empire 25 with IMAX
New York City - AMC Loews Kips Bay 15 with
IMAX
Port Chester - AMC Loews Port Chester 14
with IMAX
Rochester- Cinemark Tinseltown USA + IMAX
Stony Brook - AMC Loews Stony Brook 17
with IMAX
Westbury - Regal UA Westbury Theatre
Stadium 12 + IMAX
White Plains - National Amusements City
Center 15 + IMAX: Cinema De Lux
Williamsville - Regal Transit Center
Stadium 18 + IMAX

North Carolina
Cary - Regal Crossroads Stadium 20 + IMAX
Charlotte - Regal Stonecrest Stadium 22 +
IMAX
Concord - AMC Concord Mills 24 with IMAX
Durham - Stone Southpoint Cinemas + IMAX
High Point - Regal Palladium Stadium 14 +
IMAX
Raleigh - The Wells Fargo IMAX Theatre at
Marbles Kids Museum
Winston-Salem - The Grand 18 + IMAX -
Winston-Salem
Ohio
Beavercreek- Rave The Greene 14 + IMAX
Columbus - AMC Easton Town Center 30 with
IMAX
Columbus - AMC Lennox Town Center 24 with
IMAX
Springdale - National Amusements
Springdale 18 + IMAX: Cinema de Lux
Westlake- Regal Crocker Park Stadium 16 +
IMAX
Oklahoma
Moore - Moore Warren IMAX
Oklahoma City- AMC Quail Springs Mall 24
with IMAX
Tulsa- AMC Southroads 20 with IMAX
Tulsa- Cinemark Tulsa + IMAX
Oregon
Bend - Regal Old Mill Stadium 16 + IMAX
Eugene - Regal Valley River Center Stadium
15 + IMAX
Portland- Regal Lloyd Center 10 + IMAX
Tigard - Regal Bridgeport Village Stadium
18 + IMAX
Pennsylvania
Bensalem - AMC Neshaminy 24 with IMAX
Center Valley- Rave Promenade 16 + IMAX
Dickson City - Great Escape Dickson City
14 IMAX
King of Prussia - Regal King of Prussia
Stadium + IMAX
Lititz - Penn Cinema IMAX
Philadelphia- AMC Franklin Mills Mall 14
with IMAX
Reading - R/C Reading Movies 11 + IMAX
Tarentum - Cinemark Galleria at Pittsburgh
Mills + IMAX
Warrington- Regal Warrington Crossing
Stadium 22 + IMAX
West Homestead - AMC Loews Waterfront 22
with IMAX
Rhode Island
Providence - Providence Place Cinemas 16 +
IMAX
South Carolina
Charleston - Southeast Cinemas Citadel
Mall IMAX Stadium 16
Simpsonville - Great Escape Simpsonville
14 IMAX
Tennessee
Chattanooga- Rave East Ridge 18 + IMAX
Hendersonville - Regal Streets of Indian
Lake Stadium 16 + IMAX
Knoxville - Regal Pinnacle Stadium 18 +
IMAX
Nashville - Regal Opry Mills Stadium 20 +
IMAX
Texas
Amarillo- Regal Amarillo Star Stadium 14 +
IMAX
Arlington- AMC The Parks At Arlington 18
with IMAX
Austin - AMC Barton Creek Square 14 with
IMAX
Austin - Regal Gateway Stadium 16 + IMAX
Colleyville - B + B Colleyville Cinema
Grille with IMAX
Corpus Christi- Cinemark Century 16 + IMAX
Dallas - AMC Northpark 15 with IMAX
Dallas - Cinemark 17 + IMAX
Frisco - AMC Stonebriar 24 with IMAX
Garland - AMC Firewheel 18 with IMAX
Highland Village - AMC Highland Village 12
with IMAX
Houston - AMC Gulf Pointe 30 with IMAX
Mesquite - AMC Mesquite 30 with IMAX
San Antonio - Santikos Palladium IMAX
Sugar Land - AMC First Colony 24 with IMAX
Tomball - Santikos Silverado 16 IMAX
Utah
Centerville- Megaplex 14 + IMAX at Legacy
Crossing
Salt Lake City- Megaplex 12 at the Gateway
ATK IMAX Theatre
Sandy ­- Megaplex 17 + IMAX at Jordan
Commons
South Jordan- Megaplex 20 + IMAX at The
District
Virginia
Alexandria - AMC Hoffman Center 22 with
IMAX
Ashburn - Regal Fox Stadium 16 + IMAX
Hampton - AMC Hampton Towne Centre 24 with
IMAX
Hampton - VASC IMAX Theatre
Manassas - Regal Manassas Stadium 14 +
IMAX
McLean - AMC Tysons Corner 16 with IMAX
Midlothian - Regal Commonwealth Stadium 20
+ IMAX
Virginia Beach - AMC Lynnhaven 18 with
IMAX
Woodbridge - AMC Potomac Mills 18 with
IMAX
Washington
Bellevue - Lincoln Square Cinemas IMAX
Theatre
Kent - AMC Kent Station 14 with IMAX
Lacey - Regal Martin Village Stadium 16 +
IMAX
Lynnwood- AMC Alderwood 16 with IMAX
Seattle - Pacific Science Center PACCAR
IMAX
Seattle - Regal Thornton Place Stadium 14
+ IMAX
Spokane- AMC River Park Square 20 with
IMAX
Tukwila - AMC Southcenter 16 with IMAX
Wisconsin
Wauwatosa- AMC Mayfair Mall 18 with IMAX

CANADA
Alberta
Calgary- Empire Studio 16 Country Hills
IMAX
Calgary- Cineplex Scotiabank Theatre
Chinook IMAX
Edmonton - Cineplex Scotiabank Theatre
Edmonton IMAX
British Columbia
Victoria - Cineplex SilverCity Victoria
Cinemas IMAX
Manitoba
Winnipeg- Cineplex SilverCity Polo Park
Cinemas IMAX
Newfoundland
St. John's- Empire Studio 12 + IMAX
Nova Scotia
Halifax- Empire Theatres Bayers Lake IMAX
Ontario
Ancaster - Cineplex SilverCity Ancaster
Cinemas IMAX
Gloucester- Cineplex SilverCity Gloucester
Cinemas IMAX
Kanata- AMC Kanata 24 with IMAX
Kitchener - Empire Theatres Kitchener IMAX
London- Cineplex SilverCity London Cinemas
IMAX
Mississauga- AMC Courtney Park 16 with
IMAX
Mississauga- Cineplex Coliseum Mississauga
Cinemas IMAX
Toronto- AMC Yonge + Dundas 24 with IMAX
Whitby- AMC Whitby 24 with IMAX
Windsor- Cineplex SilverCity Windsor
Cinemas IMAX
Woodbridge- Cineplex 18 Woodbridge + IMAX

INTERNATIONAL
Brazil
Curitiba- Dom Bosco IMAX Palladium
Shopping Center**
Rio de Janeiro - UCI 18 Cinemas New York
City Center IMAX**
Sao Paulo - Espaco Unibanco Pompeia IMAX**
Malaysia
Petaling Jaya - TGV Cinemas Sunway Pyramid
IMAX**
Philippines
Las Pinas City - SM City Southmall IMAX
Theatre**
Manila- SM Cinema North Edsa IMAX
Theatre**
Singapore
Singapore - Shaw Lido Cineplex 11 IMAX**

Please check local listings or IMAX.com
for final theatre listings, launch dates
and showtimes.
*denotes earlier launch **denotes
later launch ***denotes new IMAX
theatre

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry's top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company's new digital projection and sound systems - combined with a growing blockbuster film slate - are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX deliver the world's best cinematic presentations using proprietary IMAX(®), IMAX 3D(®), and IMAX DMR(®) (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience(®).

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of December 31, 2011, there were 634 IMAX theatres (497 commercial multiplex, 20 commercial destination and 117 institutional) in 50 countries.

IMAX(®), IMAX(®) 3D, IMAX DMR(®), Experience It In IMAX(®), An IMAX 3D Experience(®) and The IMAX Experience(®) are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include, but are not limited to, general economic, market or business conditions, including the length and severity of the current economic downturn, the performance of IMAX DMR films, the opportunities that may be presented to and pursued by IMAX, competitive actions by other companies, conditions in the in-home and out-of home entertainment industries, the signing of theatre system agreements, changes in law or regulations, conditions, changes and developments in the commercial exhibition industry, the failure to respond to changes and advancements in digital technology, the failure to convert theatre system backlog into revenue, new business initiatives, investments and operations in foreign jurisdictions and any future international expansion, the inability to protect IMAX's intellectual property foreign currency fluctuations and IMAX's prior restatements and the related litigation. These factors and other risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

For additional information please contact:

Entertainment Media: Investors:
IMAX Corporation - Santa Monica IMAX Corporation - New York
Christine Tasto Heather Anthony
310-255-5547 212-821-0121
ctasto@imax.com hanthony@imax.com

Principal Communications Group - Los Angeles Business Media:
Melissa Zukerman/Paul Pflug Ann Sommerlath
323-658-1555 212-821-0155
melissa@pcommgroup.com asommerlath@imax.com
paul@pcommgroup.com
Sloane & Company - New York
Whit Clay
212-446-1864
wclay@sloanepr.com

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SOURCE IMAX Corporation

Photo:http://photos.prnewswire.com/prnh/20111107/MM01969LOGO
http://photoarchive.ap.org/
IMAX Corporation

Web Site: http://www.imax.com

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