MobiTV Collaborates with Texas Instruments to Deliver OMAP Platform-Based HD Content Streaming

MobiTV Collaborates with Texas Instruments to Deliver OMAP Platform-Based HD Content Streaming

Security Solution Brings New, Multi-feed Premium Viewing Experience to Mobile Devices

EMERYVILLE, Calif., Feb. 27, 2012 /PRNewswire/ -- MobiTV, Inc., a leading provider of managed mobile TV and video solutions, today announced it is collaborating with Texas Instruments Incorporated (TI) to enhance delivery of secure HD content on multiscreen devices by optimizing its technology on TI's OMAP(TM) platform.

This collaboration has enabled MobiTV to develop a mosaic viewing experience within a single screen that enables secure simultaneous playback of up to six live feeds. This experience is made possible through the integration of MobiTV's Digital Rights Management (DRM) solution and Media Playback technology with TI's M-Shield(TM) security solution running in a trusted execution environment (TEE), a critical feature of the OMAP platform's smart multicore architecture.

"Our collaboration with Texas Instruments and its OMAP4460 processor is a first step toward more widespread secure delivery of high-definition content across multiple IP-connected devices like tablets, phones and IP-connected set-top boxes," said MobiTV, Inc. Vice President of Technology Cedric Fernandes.

MobiTV's cloud-based distribution leverages its DRM, approved by the major television studios, to offer a secure content-delivery mechanism in a cost-effective, scalable manner. This implementation is designed to meet the highest security standards currently set by the content industry for high-quality delivery and distribution of secure HD content across multiple screens.

"MobiTV has successfully integrated its Media Playback and DRM technologies with the OMAP platform's end-to-end security solution to create a secure foundation that leading content providers can trust with their premium content," said Fred Cohen, director, OMAP ecosystem team, TI. "Combine that with the OMAP 4 platform's powerful Imagination Technologies' SGX5 series graphics cores, a unique full HD video accelerator, enhanced memory and other advanced processing features, and you have a high quality video entertainment experience that can be enjoyed from any authorized mobile device."

In facilitating the integration of MobiTV service onto the TI platform, Trusted Logic Mobility provided its expertise in the use of the secure middleware component (SMC) developed for TI's M-Shield(TM), which enables applications to run in a highly secure mode within a Trusted Execution Environment

"MobiTV is a leading provider of high-quality live mobile TV experiences," said Olivier Leger, general manager of Trusted Logic Mobility. "Consumers can enjoy premium content on authorized mobile devices, with the enhanced security brought by Trusted Logic Mobility."

About MobiTV, Inc.

Founded in 2000, MobiTV, Inc. is a leading provider of comprehensive managed multiscreen services that deliver live and on-demand television and related media content across mobile devices, tablets, personal computers and other IP-enabled consumer electronics. MobiTV is the exclusive national provider of mobile television services for AT&T U-verse Live TV, NFL Mobile on Verizon, Sprint TV, T-Mobile TV, Telus Mobile TV and US Cellular Mobile TV, among others. MobiTV's proprietary converged media platform is quick to deploy and easy to integrate with customers' existing systems and networks. The TV Everywhere solution, available nationally and internationally, allows the company to efficiently and reliably deliver high-quality television and video solutions anytime, anywhere, on any device.

SOURCE MobiTV, Inc.

MobiTV, Inc.

CONTACT: Andy Kill, +1-650-691-7311, kill@airfoilpr.com

Web Site: http://www.mobitv.com

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