SKY Ports Broadcast Management Software to .NET With Firefly Migration

SKY Ports Broadcast Management Software to .NET With Firefly Migration

PETACH TIKVA, Israel, February 21, 2012/PRNewswire/ --

Firefly Migration [http://www.fireflymigration.com ], a provider of 100% automated
solutions for legacy application migration, today announced that it will start work on a
large-scale conversion of broadcast mission critical systems for British Sky Broadcasting
(Sky), the UK and Ireland's leading multi-channel, multi-platform television service
provider.

Valued at over GBP0.5m, the project includes migrating Sky's Broadcast Scheduling
System (BSS), as well as several satellite applications, to Microsoft .NET, and is due to
complete mid 2013.

The heart of Sky's broadcasting operation, BSS serves as a repository for programs,
promos and play rights, from which media assets are scheduled and transmitted to broadcast
playout chains, and published to Sky's video-on-demand platforms. Sky's internal
development team, which has been developing BSS for over 15 years, will undergo Firefly
Migration's .NET training program and will continue to develop the migrated application.

As part of the evaluation process conducted by Sky, the company's Tape Library System
had been migrated by Firefly Migration and tested by end-users to Sky's satisfaction,
within the predetermined timeframe of four months.

Tim Taylor, Head of Broadcast & Media Sales IT, Sky, commented: "The evaluation period
went well - we had good engagement from Firefly Migration and were able to prove their
conversion processes. Their tool allows us to automate the conversion of our main BSS
application in a cost effective way, while at the same time minimizing the impact on our
delivery programme - these were key factors for us when deciding on Firefly Migration."

Noam Honig, CEO of Firefly Migration, added: "Sky is exactly the kind of customer we
were aiming for when we set out to create our migration technology and has a lot to gain
from our automated conversion to .NET, both business and technology-wise."

About Firefly Migration

Firefly Migration provides technology solutions that help organizations convert legacy
applications to the latest Microsoft technologies, including Visual Studio and the .NET
Framework. The company's automatic migration solution requires no manual programming and
guarantees a short schedule, low cost, and complete preservation of the investment in the
original system. Firefly Migration's customers include: DdD Retail, DataMax, Crown Agents,
and Israel Aerospace Industries.

For more information, visit http://www.FireflyMigration.com.

About Sky

Sky entertains and excites more than 10.5 million homes through the most comprehensive
multichannel, multi-platform television service in the UK and Ireland. Sky continues to
break new ground with its own portfolio of channels: Sky 1 combines its commitment to UK
production with the best of the US; Sky Living pushes ahead with fresh and innovative
entertainment formats; Sky Arts is the UK's only dedicated arts channel brand; Sky
Atlantic is the home to HBO and other iconic drama and comedy, Sky Sports is still raising
the bar in sports broadcasting; Sky News remains a pioneer in television news; and Sky
Movies is leading the way in High Definition and on-demand.

Sky also works with dozens of other broadcasters on the satellite platform, as well as
online and on mobile through the groundbreaking Sky Go service. Sky has also led the UK
into the age of high definition television, launched Europe's first 3DTV channel, Sky 3D,
and offers customer even more flexibility and choice through Sky Anytime+, its
internet-delivered video on demand service. Since launching Sky Broadband and Sky Talk in
2006, the company has also been the UK's fastest-growing home communications provider.

Sky believes in making a wider contribution to the communities in which it operates,
not least by increasing participation in, and access to, the arts, supporting grassroots
sports, and taking positive action on the environment.

Contact:
Firefly Migration
Shay Shany, +972-54-7799467
Shay@FireflyBox.com

Source: Firefly Migration

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