Rentrak Signs TV Measurement Contract with News Corp Star U.S., LLC

Rentrak Signs TV Measurement Contract with News Corp Star U.S., LLC

--Star TV Selects Rentrak's Census-Based TV Measurement for its Ratings Service--

PORTLAND, Ore., Feb. 21, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a Network TV Essentials(TM) contract with News Corp Star U.S., LLC for its network, Star TV, which is one of the largest networks serving the South Asian market.

Star TV brings the best programming from South Asia to viewers in the United States. The 2010 census revealed that the South Asian population in America grew 43% and cable, satellite and telco distributors show a growing trend of offering more programming to serve this devoted and engaged customer base.

"As one of the largest television networks and a leading choice for South Asian entertainment, the Star TV Network (comprising of Star India Plus, Life OK, Star India Gold and Star India News) is committed to changing the game for the viewer. The only network that is available on both major satellite carriers plus a variety of cable and other platforms, Star TV network has prided itself in providing wholesome family entertainment. Today, we are pleased to cement our commitment to the community further through our partnership with Rentrak - this will allow us to have access to quantitative data that will help our overall strategy of providing the best television option for our viewers," said Rajan Singh, executive vice president of International Business, Star TV.

Rentrak is the television census-based ratings currency that provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 19 million televisions and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available.

About STAR TV Network

STAR India, the leading Media and Entertainment conglomerate, has the highest reach amongst the country's broadcasters, beaming to over 400 million people every week across India and over 65 countries across the globe. Its portfolio includes 33 channels in eight languages, including STAR Plus, STAR One, STAR Gold, Channel [V], STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Asianet Plus, Vijay TV, Suvarna, STAR News, ESPN and STAR Sports.? ?STAR India also manages a portfolio of business ventures including DTH operator Tata Sky; Content Aggregator MediaPro; News Channel operator MCCS; Film Production and Distribution Business Fox STAR Studios India and STAR CJ Home Shopping.? ?

STAR US:

News Corp Star U.S., LLC is one of the largest distribution networks and the leading choice for South Asian channels available in Hindi in the U.S. The channel portfolio in the U.S. includes Star India Plus, Star India Gold, Star One and Star News available through both satellite and cable platforms. News Corp Star U.S., LLC is a wholly owned subsidiary of News Corporation. Website: www.startv.com/usa.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

(Logo: http://photos.prnewswire.com/prnh/20111007/MM82941LOGO)

RENTM

Contacts for Rentrak:
Rogers & Cowan
Sallie Olmsted / Amanda Bialek
(310) 854-8124 / (310) 854-8151
solmsted@rogersandcowan.com

SOURCE Rentrak Corporation

Photo:http://photos.prnewswire.com/prnh/20111007/MM82941LOGO
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Rentrak Corporation

Web Site: http://www.rentrak.com

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