YOU On Demand Signs Carriage Deal with Jilin Cable

YOU On Demand Signs Carriage Deal with Jilin Cable

NEW YORK, Jan. 19, 2012 /PRNewswire/ -- YOU On Demand Holdings, Inc., (OTCBB: CBBD), China's leading national Pay-Per-View (PPV) and Video On Demand (VOD) platform today announced it has reached an agreement with Jilin Cable in Jilin province to promote VOD content. In support of Jilin Cable's annual content promotion that will last throughout the first quarter of 2012, YOU On Demand will make select Hollywood blockbusters as well Chinese film hits available via Jilin Cable's Transactional Video On Demand (TVOD) service. Jilin Cable currently has approximately 2.95M subscribers, with 2.1M VOD ready customers.

During the promotion, both parties have agreed to work toward a long-term carriage agreement in anticipation of a full launch of the YOU On Demand service in April. Upon launch, Jilin Cable customers will be able to access YOU On Demand's extensive listing of major Hollywood blockbusters as well as a broad selection of the best from independent filmmakers and Chinese film hits.

"The Spring Festival is the perfect time for YOU On Demand to partner with Jilin Cable," said Shane McMahon, Chairman and CEO of YOU On Demand. "We are excited to be bringing the best in home entertainment to Jilin subscribers during this very special time of year."

About YOU On Demand Holdings, Inc.

YOU On Demand is the leading national Pay-Per-View and Video On Demand platform in China. The Company offers high quality premium content to customers across China through its Near Video On Demand (NVOD), Video On Demand (VOD) and Subscription Video On Demand (SVOD) services. The Company consists of a portfolio of businesses that include alliances with leading media operators, comprehensive end-to-end content delivery, an exclusive billing solution, governmental partnerships and approvals, and value added services.

YOU On Demand has secured strategic partnerships with the largest media entities in China, and has a highly experienced management team with a strong background in Cable, Television, Media and Telecom. The company is headquartered in New York, NY, with its China headquarters in Beijing. For more information, visit http://www.yod.com

SafeHarbor Statement

This press release contains certain statements that may include "forward looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

SOURCE YOU On Demand Holdings, Inc.

YOU On Demand Holdings, Inc.

CONTACT: CONTACT: Jason Finkelstein, YOU On Demand, +1-212-206-1216, Jason.Finkelstein@yod.com, Stuart Zakim, Bridge Strategic Communications for YOU On Demand, +1-732-754-9051, stu@bridgestrategic.com

Web Site: http://www.yod.com

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