Rentrak Becomes TV Ratings Provider of Choice for Springfield, MO Market

Rentrak Becomes TV Ratings Provider of Choice for Springfield, MO Market

--Addition of Koplar Communications' Fox-Affiliate, KRBK, Locks up the Market with Every TV Station Subscribing to Rentrak's Census-Based TV Ratings Information--

PORTLAND, Ore., Jan. 17, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a StationView Essentials contract with Koplar Communications for its Fox-affiliate station, KRBK in Springfield, Missouri. Koplar Communications joins Post-Newsweek and Raycom TV who each recently announced major contracts with Rentrak.

KRBK joins over 130 other TV stations across 67 TV markets, including every other network affiliate serving the Springfield, MO market in adopting Rentrak's audience information as a primary sales and marketing currency. Rentrak's continuous and comprehensive ratings information allows local stations like Koplar Communications' KRBK to sell the true value of local television audiences, based both on the size of the audience as well as actual purchaser composition within it.

"As the new Fox-affiliate in the Springfield DMA, Rentrak gives Koplar Communicationsincredibly detailed information that allows us to quantify the value of our audience to potential advertisers. It also gives us continuous feedback throughout the year, allowing our team to make the most of our promotions and community involvement initiatives," said Paul Windisch, General Manager of KRBK-TV. "We're looking forward to taking full advantage of the opportunity to make our television station better, because of Rentrak's excellent product."

As the television ratings database currency, Rentrak provides daily measurement of all TV networks in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates information from over 19 million televisions.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

(Logo: http://photos.prnewswire.com/prnh/20111007/MM82941LOGO)

SOURCE Rentrak Corporation

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Rentrak Corporation

Web Site: http://www.rentrak.com

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