Publicis Creates "Special" Campaign for New McVitie's Quirks

Publicis Creates "Special" Campaign for New McVitie's Quirks

LONDON, January 27, 2012/PRNewswire/ --

Agency teams with world famous illustrator Paul Davis for TV commercial

Publicis London has created a quirky and stylish illustrated ad to launch McVitie's
Quirks, which show how these tasty biscuits are "special on the inside". It launches on TV
from February.

The agency teamed with legendary artist and illustrator Paul Davis to make the ad.

The 30" TV and cinema spot tells the story of an ordinary looking biscuit who is
scoffed at and shunned by the fancy-looking cakes, pastries and treats and who longs to
show them how special he is. In a twist of fate, he does - when broken in two the viewer
sees how he isn't an ordinary biscuit after all, but a deliciously crunchy biscuit hiding
a smooth chocolately centre. The ad ends with the line "Special on the inside".

The advert is shot so that everything, bar the McVitie's Quirks biscuit, is
illustrated. The biscuit is "dropped" on the page with the story illustrated in such a way
to suggest movement, bringing the biscuit to life when in fact it is sitting flat on a
piece of paper. It will also air on cinema screens.

Sarah Heynen, Marketing Director - Sweet Biscuits, said: "We're delighted that
Publicis has developed an idea that does justice to our 'special' new biscuit. The ad
embodies the unique spirit and personality of a Quirk down to the ground."

About Paul Davis:

He has been featured in numerous publications such as Creative Review, Eye, Print, The
Independent and Dazed&Confused. Among the books he has published are Blame Everyone Else,
Think4: The Thinking of Paul Davis and Them and Us, a satirical look at what the British
and Americans think of each other. In 2002 and 2003 he won the title Best Illustrator
Working Today from readers of Creative Review, as well as Cartoonist of the Year.

Credits

Creative Agency: Publicis London

Executive Creative Director: Adam Kean

Creative Directors: Noel Sharman/Steve Glenn

Art Director: Kevin Colquhoun, Gregor Findlay

Copywriter: Gregor Findlay, Kevin Colquhoun

Account Team: Phil Edmonds/Troy Parsonson/Holly Whiteley

Agency Producers: Verity Saunders/Colin Hickson

Illustrator: Paul Davis

Production Company: 7 Minute Rose

Director: Dom del Torto

Contact: Catherine Turner
Publicis Communications
Tel: +44(0)207-830-3476
Mobile: +44(0)7971-861082

Source: Publicis London

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