comparethemarket.com Launches Credit Card Comparison With Latest TV Ad

comparethemarket.com Launches Credit Card Comparison With Latest TV Ad

LONDON, January 23, 2012/PRNewswire/ --

comparethemarket.com launched its new and improved credit card comparison service with
its latest TV advert last week. In the advert, the popular character Sergei, the loyal
assistant to meerkat entrepreneur Aleksandr Orlov, faces the sack.

The advert reveals that, with comparethemarket.com now offering a price comparison
service for credit cards [http://www.comparethemarket.com/credit-cards ], even more people
are confusing comparethemarket.com with comparethemeerkat.com and visiting Aleksandr's
meerkat comparison site by mistake.

With so many visitors seeking improved interest rates and balance transfers, the work
is piling up and Sergei is struggling to keep the site running. With the future of
comparethemeerkat.com at stake, the meerkat entrepreneur begins to wonder whether his Head
of IT is still up to the job and is forced to make a very difficult decision. When things
come to a head late one night he calls his assistant into his study and announces his
decision to a tearful Sergei.

For fans who couldn't wait, a preview of the advert was shown
onhttp://www.youtube.com/comparethemeerkatas well as Aleksandr Orlov's official
Facebook and Twitter pages (http://www.facebook.com/Comparethemeerkat and
@Aleksandr_Orlov [http://twitter.com/#!/Aleksandr_Orlov ]) on Friday 13th January. The new
advert is part of a heavy weight campaign, including interactive outdoor and online
adverts where fans can interact with their favourite Meerkovian characters.

Commenting on the new advert, comparethemarket.com's Marketing Director Mark Vilesaid:
"Our latest ad is a fun and engaging way to inform people of our new credit card
comparison service. We aim to make comparing credit cards to save money as popular as
comparing car insurance to find a better deal. However, we recognise consumers find it a
complex business to look at APRs, balance transfer fees
[http://www.comparethemarket.com/credit-cards/balance-transfer ] and interest free periods.
comparethemarket.com has made it easy for customers to find this information and see how
much they could save on credit card interest. Products are displayed in order of the
saving, with the biggest at the top of the page. We are the only major comparison site
offering this service, making it easier for you to make the best choices."

Specialising in more than just car insurance, comparethemarket.com
[http://www.comparethemarket.com ] provides customers with an easy way to find the right
deal on a wide range of insurance and financial products including home insurance, van
insurance, bike insurance, life insurance, pet insurance and credit cards. It also offers
comparisons for a range of household utilities including electricity, gas, phone,
broadband and digital TV.

About comparethemarket.com

- comparethemarket.com was launched in 2006 and has grown rapidly over the
past six years to become one of the UK's leading price comparison websites.
- comparethemarket.com provides customers with an easy way to make the right
choice for them on a wide range of products including motor, home, life, travel and
pet insurance as well as utilities and money products such as, credit cards and loans.
- comparethemarket.com actively selects its brand partners, working with the
best and most trusted organisations to ensure quality service to consumers.

comparethemarket.com is a trading name of BISL Limited. BISL Limited is authorised and
regulated by the Financial Services Authority.

Registered Address: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2
6YS. Registered in England number 3231094.

Source: comparethemarket.com

Holly Dedman at Good Relations, Tel: +44(0)20-7861-3106, Email: hdedman@goodrelations.co.uk

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