Gaiam and Pachamama Alliance Team Up to Produce and Launch "Awakening the Dreamer, Changing the Dream" on DVD

Gaiam and Pachamama Alliance Team Up to Produce and Launch "Awakening the Dreamer, Changing the Dream" on DVD

NEW YORK, Nov. 7, 2011 /PRNewswire/ --Gaiam, Inc., the leading distributor of lifestyle media, today announced its partnership with the Pachamama Alliance, an organization dedicated to empowering indigenous people of the Amazon rainforest to preserve their lands and culture, to release Awakening the Dreamer,Changing the Dream on DVD. This DVD brings the renowned Pachamama symposium to homes across the world and provides a transformative, educational experience which empowers participants to respond to humanity's current situation with action and informed, grounded optimism about its future.

Traditionally, the Symposium is a half-day workshop designed to motivate and inspire people to take action to foster a fair, peaceful and sustainable future. This workshop has attracted more than 100,000 people in 60 countries and 13 different languages and the numbers are expected to rise as it becomes available for the first time on DVD.

"We're thrilled to work with the Pachamama Alliance to help produce and distribute Awakening the Dreamer, Changing the Dream," says William S. Sondheim, president, Gaiam. "The Alliance, like Gaiam, has assumed social responsibility to bring people together for positive social change and we're confident that making the symposium available on DVD will help to expand that mission."

"The 'Awakening the Dreamer, Changing the DreamSymposium' is an enlightening experience that sheds light on how an individual person can be uplifted and challenge oneself to impact humanity's existing situation," says Lynne Twist, co-founder and board member, Pachamama Alliance. "Gaiam is a major partner that will allow us to reach people across the world and we're grateful for their support."

The mission of the Pachamama Alliance is to empower indigenous people of the Amazon rainforest to preserve their lands and culture and, using insights gained from that work, to educate and inspire individuals everywhere to bring forth a thriving, just and sustainable world. Awakening the Dreamer, Changing the Dream is one of the initiatives The Pachamama Alliance has created to fulfill that mission.

Awakening the Dreamer, Changing the Dream has a total run time of 130 minutes with an SRP of $14.98. The DVD will be available for purchase November 8, 2011 online and in select stores, wherever DVDs are sold.

About GAIAM

Gaiam, Inc. (Nasdaq: GAIA) is a leading producer and marketer of lifestyle media and fitness accessories. With a wide distribution network that consists of 62,000 retail doors, 14,400 store within stores, 5,600 media category management locations, a digital distribution platform and more than 10 million direct customers, Gaiam is dedicated to providing solutions for healthy and eco-conscious living. The company dominates the health and wellness category and releases non-theatrical programming focused on family entertainment and conscious media. In addition, Gaiam has an exclusive licensing agreement with Discovery Communications and other licensing partners. For more information about Gaiam, please visit www.gaiam.com or call 1.800.869.3603.

About The Pachamama Alliance

The Pachamama Alliance (www.pachamama.org) was established in 1995 in response to a request from the Achuar, an indigenous people deep in the Amazon region of Ecuador. The Achuar were seeking a partnership with people from the industrialized world who would join them in protecting the rainforest and their way of life. Empowered by this partnership with indigenous people, Pachamama Alliance is dedicated to bringing forth an environmentally sustainable, spiritually fulfilling, socially just human presence on this planet. We generate, and engage people everywhere in, transformational conversations and experiences consistent with this mission. Pachamama Alliance is a non-profit organization based in San Francisco, CA.

Contact: Kyle A.C. Rosenbaum
krosenbaum@kruppnyc.com
212.886.6705

SOURCE Gaiam, Inc.

Gaiam, Inc.

Web Site: http://www.gaiam.com

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