Heineken Brings the Unexpected to the 12th Annual Latin Grammy® Awards

Heineken Brings the Unexpected to the 12th Annual Latin Grammy® Awards

Daddy Yankee to kick-off "La Experiencia Heineken" during the Latin GRAMMY Awards Green Carpet pre-show.

NEW YORK, Nov. 7, 2011 /PRNewswire/ -- Heineken, the official beer and malt beverage of the Latin GRAMMY® Awards, is opening a world of extraordinary Latin music experiences via on-air, on-site and online channels during the week of the 12th Annual Latin GRAMMY Awards. For the past 11 years, Heineken has celebrated the best Latin Music has to offer through its support of the Latin GRAMMYs.

This year, for the first time in Latin GRAMMY history, Heineken will kick-off the green carpet pre-show with "La Experiencia Heineken" featuring a dynamic Las Vegas casino roof-top performance by Daddy Yankee. "La Experiencia Heineken" will capture and energize the audience, setting the stage for what's to come. The green carpet pre-show airs at 7 pm.

Making the festivities accessible to locals in Las Vegas, fans are invited to the "Heineken House of Music," an audio and visual multi-sensory Latin music experience that connects technology with music and features live performances by some of today's most promising talent. Heineken's roster of Mezclasonic DJs, including DJ Willie, D'marquesina, Nacotheque and Camilo Lara of the Mexican Institute of Sound are all scheduled to perform. Additional performances include Latin GRAMMY nominees Mr. Pauer, La Santa Cecilia, Juan Magan and singer Gustavo Galindo. The Heineken House of Music will be open from Nov. 8-10 at the Mandalay Bay Hotel and Casino.

Online audiences can stay abreast of all the pre, during and after-show excitement by following hashtag #musicaHKN on twitter. Additionally, an exclusive video will be released on the Heineken en Espanol YouTube channel at http://www.youtube.com/HeinekenenEspanol the night of the Latin GRAMMY Awards on November 10th- Stay tuned for something unexpected!

Lastly, Heineken will once again welcome guests of the Latin GRAMMY Awards to Las Vegas via a larger than life display that will take over the Luxor Hotel and Casino pyramid.

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic(TM) application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.

About The Latin Recording Academy

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.latingrammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/latingrammys, and a Facebook fan at www.facebook.com/latingrammys.

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SOURCE Heineken USA

Heineken USA

CONTACT: Andy Checo of RL Public Relations + Marketing, +1-212-206-8668, for Heineken USA

Web Site: http://www.enjoyheinekenresponsibly.com

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