Wines That Rock Releases Grateful Dead Red Blend Expanding its Iconic Rock-Themed Varietals

Wines That Rock Releases Grateful Dead Red Blend Expanding its Iconic Rock-Themed Varietals

The Grateful Dead "Steal Your Face Red Blend" Joins the Rolling Stones 'Forty Licks Merlot,' 'Woodstock Chardonnay', The Police 'Synchronicity Red Blend' and Pink Floyd's 'The Dark Side of the Moon Cabernet Sauvignon'

NEW YORK, Oct. 10, 2011/PRNewswire/ --Wines That Rock, innovators of rock inspired wines, announced today the launch of the Grateful Dead "Steal Your Face Red Blend" to join the brand's four established rock 'n' roll varietals; Rolling Stones "Forty Licks Merlot," "Woodstock Chardonnay," The Police "Synchronicity Red Blend" and Pink Floyd's "The Dark Side of the Moon Cabernet Sauvignon." Wines That Rock began releasing the labels in 2009 and a portion of the proceeds from every bottle sold are donated to the T.J. Martell Foundation.

(Photo: http://photos.prnewswire.com/prnh/20111010/NY81659 )

Grateful Dead Productions and Rhino Entertainment have partnered with Wines That Rock to create the "Steal Your Face Red Blend." Wines That Rock is a partnership between legendary rock business managers RZO and award-winning winemakers Mendocino Wine Co., to capture the quality and spirit of rock 'n' roll mythology in its portfolio of great tasting wines, iconic album art for labels, earth friendly production and great consumer value.

Wines That Rock are crafted from the hands and vision of Mendocino Wine Co. winemaker Mark Beaman, whose talent and passions are quality, sustainability and pure rock 'n' roll. The process for making "Steal Your Face" began by listening and discovering the vibe and intricacies of the band during their legendary multi-night performance at San Francisco's Winterland Ballroom in 1974.

"To capture the essence of the live energy for Grateful Dead's 'Steal Your Face,' we chose to meld several varietals into one," said Beaman. "Just as the band members would segue through various musical styles, this wine's far reaching flavors melt seamlessly from one to the next. In honor of the Grateful Dead's famous improvisational concerts that have brought joy to so many, this wine celebrates diversity and freedom of experimentation."

Wines That Rock takes its respect for music very seriously, with founders that have been at the forefront of bringing rock 'n' roll to millions of fans for decades. Co-founders Ron Roy and Howard Jackowitz originally partnered with RZO and David Bowie in 1997 to create UltraStar Entertainment, the world's largest online fan club company pioneering fan club ticketing and online artist communities. UltraStar's clients range from the New York Yankees to AC/DC, Madonnaand The Who.

"As Wines That Rock continues to grow its portfolio of well-priced, award-winning wines and expanding retail distribution throughout North America and Europe, we felt it was only appropriate to introduce a varietal that represents one of the most important moments in our music history and celebrate one of that era's most influential bands," said Roy. "Grateful Dead encompass so much of what the 60's and 70's meant to our culture through music, and were truly the first band to establish a worldwide sense of community through their live shows - they were really all about the experience. With Grateful Dead, we have found the perfect partner."

"We love the idea of using the Grateful Dead's music to guide the winemaking process," said Mark Pinkus, GM of Grateful Dead Properties at Rhino Entertainment. "Wines That Rock's passion for the band really shows in how hard they worked to reflect the mood and essence of the recordings."

The Grateful Dead "Steal Your Face Red Blend" made its official public debut October 6th, 2011 and is currently available for order at www.winesthatrock.com and at more than 1,500 retail locations worldwide.

Available directly from its website, Wines That Rock offers variety packs of all current varietals and a collectors T-Shirt ($69), as well as three-bottle packs ($49). Wines That Rock will offer the Grateful Dead "Steal Your Face Red Blend" in three, six and 12-bottle packs at around $16.99 per bottle. Individual bottles are competitively priced at your local retailer.

For more information, please visit www.winesthatrock.com.

For more information on consumer products and brand licensing opportunities with Grateful Dead Properties, please contact Sara Nemerov at sara.nemerov@wmg.com.

About Wines That Rock

The founders of Wines That Rock have been at the forefront of bringing rock 'n' roll to fans for decades. This new project was born out of two great passions, music and wine. The company's goal is to create great tasting wines inspired by the spirit of classic rock 'n' roll music, iconic album art, earth friendly production from the grape to the labels and great consumer value. With over 30 years of rock 'n' roll experience, Wines That Rock founders intend to use their rock 'n' roll expertise to promote, produce and market these one-of-a-kind wines, no differently than they would a worldwide tour of a major artist. In two short years, Wines That Rock has established worldwide distribution, close to 50,000 Facebook friends, thousands of Twitter followers and one-of-a-kind in-store tasting experiences.

About RZO Interactive

RZO Interactive is a division of the nation's leading entertainment business managers and independent tour producers. RZO represents such artists as the Rolling Stones, David Bowie, U2, Sting and The Police. RZO along with David Bowie created the first online fan club company in UltraStar Entertainment. UltraStar grew to over 30 artist online fan clubs and was eventually sold to Live Nation. A core group of UltraStar founders are the creative force behind Wines That Rock.

About Mendocino Wine Co.

Mendocino Wine Co. is dedicated to responsible land stewardship, sustainable viticulture and green business practices that yield superior wines while protecting the environment and supporting local farmers. These goals are reflected in the winery's E3 action plan: "...environmental responsibility, economic viability and social equity." Envisioning the wine industry as a model for all of agriculture, the partners lead by example. The award-winning brands produced by the winery include: Parducci Wine Cellars, Paul Dolan Vineyards and now Wines That Rock. In the spring of 2007, Mendocino Wine Co. became the first winery in the United States to achieve carbon neutral status. In recognition of their leadership, the State of California has twice (2007 & 2009) awarded Mendocino Wine Co. with the Governor's Environmental and Economic Leadership Award (GEELA), California's highest environmental honor.

About Rhino Entertainment

Based in Burbank, California, Warner Music Group's Rhino Entertainment was founded in 1978 and is the world's leading pop culture label. Emphasizing flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, an offbeat sense of humor, and a strong social conscience, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds. Rhino is also expanding the definition of what a catalog music company is, as evidenced by the label's recent name and likeness representation deal with Frank Sinatra and its multi-faceted relationship with Grateful Dead. The vast Rhino catalog of more than 5,000 CDs, videos, and digital exclusive albums features material by Aretha Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John Coltrane, Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees, Carly Simon, Curtis Mayfield, among many others.

About the T.J. Martell Foundation

The T.J. Martell Foundation for Leukemia, Cancer and AIDS Research was founded in 1975 by music industry executive Tony Martell and his colleagues in loving memory of his son, T.J., who died of leukemia. It is the music industry's largest foundation that funds innovative medical research focused on finding cures for leukemia, cancer and AIDS. The Foundation has provided over $250 million dollars for research. Research hospitals funded by the foundation include: T.J. Martell Memorial Laboratories at Mt. Sinai Medical Center, Harvard School of Public Health, MD Anderson Cancer Center, Children's Hospital Los Angeles, Vanderbilt-Ingram Cancer Center, Memorial Sloan-Kettering Cancer Center, Columbia-Presbyterian Cancer Center, Massachusetts General Cancer Center, The Mayo Clinic, Winship Cancer Institute at Emory University and Arnold Palmer Medical Center.

SOURCE Wines That Rock

Photo:http://photos.prnewswire.com/prnh/20111010/NY81659
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Wines That Rock

CONTACT: Fran Curtis, Rogers & Cowan, +1-212-445-8423, fcurtis@rogersandcowan.com; or Lauren Wilsman, Rogers & Cowan, +1-212-445-8486, lwilsman@rogersandcowan.com

Web Site: http://www.winesthatrock.com

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