Soles4Souls, the International Shoe Charity, and GSF Media Expand Charity's Mission to Major Markets With Radio Fundraising Campaigns

Soles4Souls, the International Shoe Charity, and GSF Media Expand Charity's Mission to Major Markets With Radio Fundraising Campaigns

The shoe charity partners with media marketing company with goal to sponsor 75,000 pairs of shoes

NASHVILLE, Tenn., Oct. 24, 2011 /PRNewswire/ -- Soles4Souls announced Monday that it is partnering with media marketing firm GSF Media to expand its current fundraising efforts to new markets with a radio telethon. The charity and GSF have selected two initial markets for the radio events, with the first campaign in Rochester, New York on WARM 101.3 from October 12th until October 26th and in Tulsa, Oklahoma on KXOJ 100.9 from October 17 until October 28th.

Soles4Souls and GSF have set a goal to support 75,000 pairs of shoes between the two markets. Soles4Souls Founder and CEO Wayne Elsey will be a primary voice behind both campaigns, telling radio listeners the story behind the launch of the charity and the importance of footwear to children and adults around the world.

"We are excited to be launching this radio campaign with GSF in new markets," said Elsey. "We have recognized radio as a significant avenue to share our mission in a detailed way with a captive audience. My hope is that it will resonate with listeners and engage a whole new tribe of Soles4Souls ambassadors," he added.

The shoe charity recently distributed its 16 millionth pair of shoes, but keeping up with the increasing demand for footwear is a constant concern, especially with the rising poverty levels and number of natural disasters. Soles4Souls is able to provide one pair of shoes for every dollar raised. The charity has plans to continue the radio campaigns in other large markets including San Diego, Atlanta and Dallas.

"Having seen the work of Soles4Souls first-hand: both in the field and at their headquarters, we are thrilled to work with a kind of organization that we truly believe can change the world -- one pair at a time," Greg Fast, CEO of GSF media.

For more information on the current radio telethon in Rochester or Tulsa, visit www.soles4soulsfundraising.org/warm1013 or http://www.soles4soulsfundraising.org/1009kxoj. To get involved with Soles4Souls, visit www.giveshoes.org.

About Soles4Souls®, Clothes4Souls®, and Hope4Souls®

Soles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-enterprise efforts to eradicate poverty. Soles4Souls' other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities. Donating parties are eligible for tax advantages. Visit www.giveshoes.org, www.clothes4souls.org , or www.hope4souls.org for more information.

About GSF Media

Founded in 1997, GSF Media quickly expanded to become one of the top syndication specialists in the radio market. Today the agency's offerings have diversified with a special emphasis on business development, fundraising and audio production.

SOURCE Soles4Souls

Soles4Souls

CONTACT: Elizabeth Kirk, elizabethk@giveshoes.org, +1-615-391-5723

Web Site: http://www.soles4souls.org

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