Premium Paint Brand Devine Color to Debut on HSN with All Inclusive Paint Kit that Provides an Easy At Home Painting Experience

Premium Paint Brand Devine Color to Debut on HSN with All Inclusive Paint Kit that Provides an Easy At Home Painting Experience

Exclusive Devine Color Kit Offers HSN Shoppers Unprecedented Opportunity to Purchase Paint on HSN

NEW YORK, Oct. 18, 2011 /PRNewswire/ -- Devine Color, the premium paint brand known for its trend-proof color palettes and rich yogurt-like texture, is partnering with HSN to launch an exclusive paint kit, making it the first paint brand sold through television and on HSN.com. The Devine Color paint kit features all the tools to make painting at home easier than ever including a selection of rich, timeless colors that will be available to purchase through HSN on October 19 at 7 a.m. EDT and October 20 at 3 a.m. EDT, as well as on HSN.com and HSN mobile.

Promising an easy process and expert results for women who find choosing color and painting daunting, the Devine Color paint kit provides a simple solution for transforming the look of any room. The exclusive Devine Color paint kit, retailing for $149.95 on HSN, features a choice of eight trend-proof colors that have been carefully selected for an error-free color section process. The kit also includes:

-- Two gallons of Devine Color -- How-to DVD
-- Unique 1" Bamboo Trim Brush -- Reusable Drop Cloth
-- Painter's Tape -- Two Premium Nap Roller Covers
-- Reusable Roller Handle -- Paint Can Opener
-- Recycled Plastic Roller Tray -- Two Wooden Stir Sticks
--Reusable Roller Handle with
-- Devine Color Magazine Telescopic Handle

Devine Color interior paints contain zero VOCs, low odor and go on smoothly with a rich, drip-free, yogurt-like consistency. These benefits combined with the simplicity and convenience of the all inclusive Devine Color paint kit from HSN will instill a sense of empowerment in all shoppers from novice painters to active DIYers. Those who may already have all the painting tools they need, but are looking for a high quality paint with rich, designer curated hues can purchase individual gallons of Devine Color through HSN.

In addition to the Devine Color paint kit and individual gallons of interior paint, HSN.com will also feature Devine Color ceiling paint, primer, quart-size trim paint, and premium applicators, all available individually beginning October 19.

"HSN is a true leader in the multi-channel retail space," said John Anton, vice president of marketing, Valspar Consumer. "We are thrilled to partner with them to launch this distinctive Devine Color paint kit and offer women all the tools they need to transform their homes."

For additional information about Devine Color on HSN go to devinecolor.com or hsn.com.

About HSN:

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. Benefit, Carol's Daughter, Coty, Elizabeth Arden, Andrew Lessman, Lancome, My Life Mary J. Blige, Perlier, Serious Skin Care, Shiseido, Signature Club A, Stila, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Iris Apfel, R.J. Graziano, Rarities: Fine Jewelry with Carol Brodie, Amedeo Scognamiglio, Tori Spelling); Home/Lifestyle (e.g. Jeffrey Banks, Nate Berkus, Bissell, Colin Cowie, Dyson, Easy Exotic by Padma Lakshmi, Todd English, Emeril Lagasse, Happy Chic by Jonathan Adler, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Joan Boyce, Curations with Stefani Greenfield, Libby Edelman, Sam Edelman, Chi by Carlos Falchi, Diane Gilman, IMAN Global Chic, "Timeless" by Naeem Khan, Twiggy LONDON, Sharif, Serena Williams Signature Statement); and Electronics (e.g. Sony, Kodak, Acer, Olympus, GE, Panasonic).

A leader in transactional innovation, HSN is the only retailer offering live streaming video in HD on three screens: TV, online and mobile. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website - hsn.com - is a top 10 e-commerce site, featuring more than 15,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

About Devine Color:

Devine Color is dedicated to empowering women to make successful color choices for harmonious living. The designer color program features premium paints in over 136 timeless hues and a variety of finishes. Pioneering the concept of user-friendly online paint shopping, Gretchen Schauffler used her background in art therapy and graphic design to found the company out of her own home in 1998. As part of the Valspar Corporation, Devine Color benefits from the global footprint and research and development capabilities of one of the world's leading coating manufacturers. Today, Devine Color is available to consumers nationwide at the Devine Color website. Please visit www.devinecolor.com for more information.

SOURCE Devine Color

Devine Color

CONTACT: Olita Mills, LaForce + Stevens, +1-212-242-9353, olita@laforce-stevens.com; Brad Bohnert, HSN, +1-727-872-7515, brad.bohnert@hsn.net

Web Site: http://www.devinecolor.com

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