Outdoor Channel's International Footprint Reaches 4.5 Million Subscribers Worldwide

Outdoor Channel's International Footprint Reaches 4.5 Million Subscribers Worldwide

Announces Latest International Distribution Deal in China Reaching 60 Million Households

TEMECULA, Calif., Oct. 6, 2011 /PRNewswire/ -- Outdoor Channel, The World Leader In Outdoor Entertainment, today announced that it has achieved international distribution of 4.5 million full time global subscribers just one year after launching two overseas networks. Through a series of strategic partnerships with Chello Zone and Multi Channels Asia (MCA), subscribers in Europe, the Middle East and Africa (EMEA) and Asia-Pacific, now have access to Outdoor Channel's best-in-class fishing, water sports, hunting, shooting and outdoor adventure sports programming.

In its latest distribution gain, Outdoor Channel and MCA announced a partnership with Fishing World Channel (FWC) to bring Outdoor Channel's leading content to 60 million digital pay TV households in China. FWC will air several hours of Outdoor Channel's programming as part of a daily programming block, further supporting the network's rapid expansion in the Asia-Pacific region.

"Outdoor Channel's growth over the last year, both domestically and abroad, represents the network's mass appeal and the popularity of the outdoor lifestyle across a variety of demographics, ages, genders and cultures," said Tom Hornish, Chief Operating Officer, Outdoor Channel. "In just over a year, Outdoor Channel has made tremendous gains in the international marketplace and set the stage for continued expansion into the world's most populous countries and booming economies. We are proud of our early success as the only full-time U.S. outdoor network with international distribution."

Outdoor Channel's partnership with Chello Zone, a London-based leading broadcaster and distributor which operates across the EMEA region, began in August 2010. This exclusive deal brings programming from Outdoor Channel's extensive library of HD content to the region and provides a customized feed of Outdoor Channel. Currently, Outdoor Channel programming is available through Chello Zone to subscribers in Bosnia & Herzegovina, Malta, Russia, Scandinavia, Serbia and the Ukraine in Europe; and Algeria, Bahrain, Chad, Cyprus, Djibouti, Egypt, Gaza, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Qatar, Saudi Arabia, Somalia, Syria, Tunisia, United Arab Emirates, West Bank and Yemen in Africa and the Middle East.

MCA, a Singapore-based distributor of TV networks in Asia and the Pacific, has exclusive rights to operate Outdoor Channel and the network's HD programming, throughout the region. Outdoor Channel HD is available and has launch commitments through MCA in China, Indonesia, Maldives, Mongolia, Papua New Guinea, the Philippines, South Korea, Taiwan, Thailand and Vietnam.

"Our rapid growth in the international market is a testament to the global appeal of Outdoor Channel's content, our ability to deliver customized packages in innovative formats like HD and our strong partnerships with Chello Zone and MCA, two of the premiere distributors in the global media and broadcasting industry," said Randy Brown, Executive Vice President, Affiliate Sales & Marketing, Outdoor Channel. "Both MCA and Chello Zone share our vision for bringing the top outdoor entertainment to a new global audience, and we look forward to continuing our work together to make that vision a reality."

In addition to its latest announcement in China, Outdoor Channel has grown its domestic subscriber base by 1.9 million subscribers through recent packaging improvements to broader digital tiers. At the same time, Outdoor Channel HD has seen year-over-year subscriber growth of 27 percent or 2.2 million. and is now carried in 24 of the top 25 U.S. markets. Recent HD launches include Atlanta, Nashville and Houston.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America's Leader In Outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Outdoor Channel Holdings, Inc. also owns and operates the SkyCam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com.

SOURCE Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc.

CONTACT: For Company: Tom Hornish, Chief Operating Officer, +1-951-699-6991, ext. 104, thornish@outdoorchannel.com; or For Media: Nancy Zakhary, Brainerd Communicators, Inc., +1-212-986-6667, nancy@braincomm.com

Web Site: http://www.outdoorchannel.com

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