LOVEFiLM Premieres on Xbox 360

LOVEFiLM Premieres on Xbox 360

LONDON, October 6, 2011/PRNewswire/ --

Microsoft and LOVEFiLM, Europe's largest subscription service -
streaming movies and TV episodes over the Internet and sending DVDs by post
- have today announced a partnership that will make LOVEFiLM part of the
next generation of TV entertainment, bringing the service to millions of
Xbox 360 users across the UK and Germany.

The agreement between the two leading home entertainment companies sees
LOVEFiLM become an official Xbox LIVE integrated film service provider and
is the next step in LOVEFiLM's strategy for multi-platform delivery -
already offering streaming on the LOVEFiLM Player, through the PC, iPad(R),
in-home connected living room devices, PlayStation(R)3 and, now, Xbox 360.

UK and German LOVEFiLM members will be able to instantly stream
thousands of titles [http://www.lovefilm.com/browse/film/watch-online ] from
major studios and independents, in addition to exclusive movies such as the
global phenomenon The Twilight Saga, Unknown, starring Liam Neeson and
thriller Source Code, starring Jake Gyllenhaal.

With Kinect for Xbox 360, user interaction will be made more personal
and intuitive, with the ability to effortlessly control the LOVEFiLM Player
App through motion, gestures and voice commands. This interactivity will
revolutionise the way film fans manage their movie selection and engage with
LOVEFiLM.

Simon Calver, CEO of LOVEFiLM, said:

"This is an exciting and important deal for our customers and is the
next move in LOVEFiLM's strategy of helping as many homes as possible
connect to our service. We want to be the first choice for UK and German
customers to get the best entertainment. Xbox LIVE already has a large
consumer base of all ages - all of whom will now be able to connect with our
great content, whether TV series', exclusive digital films or DVDs, Blu-rays
and games by post, all for one simple price

We are pleased to announce this partnership as both parties really focus
on giving customers exciting and innovative services. We are proud to be a
part of Microsoft's expansion into the entertainment space and confident it
will help fuel our ambition to become Europe's largest membership
entertainment service."

Stephen McGill, Director of Xbox & Entertainment for Microsoft UK, said:

"Microsoft is very excited to be welcoming LOVEFiLM to Xbox LIVE. I feel
certain that the opportunity to interact with LOVEFiLM's amazing catalogue
of studio and independent film releases using Kinect-enabled voice and
gesture commands will be well received by Xbox owners here in the UK."

Members will be able to scroll through titles on the page, search
through categories including 'Pick of the Week', 'Most Watched' and 'Highest
Rated', view ratings and search through the LOVEFiLM instant offering by
title, actor and genre.

Source: LOVEFiLM

LOVEFiLM Corporate PR Enquiries: Ben Simons or Eleanor Williamson, M:Communications, Tel. +44(0)20-7920-2340, simons@mcomgroup.com / williamson@mcomgroup.com; LOVEFiLM Consumer & Trade PR Enquiries: Mischief, Tel. +44(0)20-3128-6600, lovefilm@mischiefpr.com

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