Number Two Helps Luvs Earn the Top Award in Consumerist.com's Second Annual Worst Ad in America With "Poop! There It Is"

Number Two Helps Luvs Earn the Top Award in Consumerist.com's Second Annual Worst Ad in America With "Poop! There It Is"

Arby's, AT&T, CarFax and Esurance Among Winners in the Worst Ad in America Awards

NEW YORK, Oct. 17, 2011 /PRNewswire-USNewswire/ -- More than 115,000 consumer votes were tallied up in Consumerist.com's second annual Worst Ad in America Awards to determine the winners in the contest's nine categories. Luvs' "Poop! There It Is" claimed the top honor of "Absolute Worst Ad in America" earning slightly more than 32% of the vote.

Luvs' "Poop! There It Is" ad features an animated baby talent show, where the only talent being judged is just how much fecal matter each of the three grunting tots can dump into their diapers. AT&T, who had two ads in the running for the top honor, came in second and forth respectively. Summer's Eve finished a distant third (17.5%) and in spite of being obnoxious, Geico's "Using Smartphones for Dumb Things" managed to earn only 12% of the votes - leaving the company in last place.

"Our advice to advertisers in the wake of the Luv's "Poop There It Is" disaster - even if the overall goal of your advertising campaign is to produce a large amount of crap, you should probably not express the idea quite so literally," said Meghann Marco, Executive Editor of Consumerist.com.

Winners in additional categories are as follows:

-- TREND THAT NEEDS TO STOP BEING A TREND
-- Men Barely Tolerate Their Wives/Girlfriends (as seen in ads for
Klondike & McDonald's)
-- MOST GRATING PERFORMANCE BY A HUMAN BEING
-- AT&T - The Flash Mob Guy
-- MOST IRRITATING ANIMATED CHARACTER
-- CarFax - The CarFox
-- WORST ABUSE OF AN EXISTING SONG
-- Swiffer - "What About Love" by Heart
-- ORIGINAL JINGLE THAT SHOULD BE JUNKED
-- Arby's - "Good Mood Food"
-- GROUP THAT OUGHT TO GO THEIR SEPARATE WAYS
-- The Esurance Staff
-- CREEPIEST COMMERCIAL
-- The Pos-T Vac Penis Vacuum
-- CELEBRITY WHO COULD PROBABLY USE A NEW MANAGER RIGHT NOW
-- Hulk Hogan & Troy Aikman for Rent-A- Center

Visit to view videos of all the winners and nominees.

About Consumerist.comThe Consumerist's parent company, Consumer Media LLC, is a subsidiary of Consumers Union, the publisher of Consumer Reports, and ConsumerReports.org, and the nation's leading not-for-profit consumer advocacy organization. Since its founding in 1936, Consumers Union has fought for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. To maintain independence and impartiality, CU accepts neither outside advertising nor free samples. It employs a staff of "mystery shoppers" who buy products in retail stores around the country, just as any other buyer would, and then ship them to the Consumers Union labs, where technical experts test some 3,000 products yearly.

SOURCE Consumerist.com

Consumerist.com

CONTACT: Melissa Valentino, Consumer Reports, +1-914-378-2432

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