Stephanie Cohen to Lead Business Development for The Marketing Arm's Entertainment Practice

Stephanie Cohen to Lead Business Development for The Marketing Arm's Entertainment Practice

LOS ANGELES, Aug. 30, 2011 /PRNewswire/ -- The Marketing Arm, a next-generation promotion agency that topped Promo magazine's "Most Creative" list for 2010, has named Stephanie Cohen vice president of business development for its Davie Brown Entertainment practice.

In her new role, Cohen will work with new and existing agency clients to develop marketing programs which promote their brands via entertainment properties, including film, television, music, gaming, and content.

"For nearly two decades, Stephanie has worked to bring together brands with entertainment properties for promotions that tap into the emotion of movies, television, and music," said Lewis Henderson, Davie Brown's chief executive. "She strengthens our ability to deliver big ideas to our clients across all of the emotional platforms."

Cohen joins The Marketing Arm/Davie Brown from Universal, where she spent nearly 18 years, most recently as vice president of Universal Studios Partnerships. Prior to that position, she served as vice president of retail partnership marketing for Universal Music & Video Distribution. During her career, Cohen has worked with a number of leading brands, including Burger King, Anheuser Busch, Walmart, MasterCard, Best Buy, iHop, and Toyota.

"I look forward to leveraging entertainment to help our clients expand their brand equity and reach new consumers," said Cohen, who began her career working in advertising and marketing at A&M Records. "Whether music companies, movie and television studios, game developers, or celebrities, The Marketing Arm and Davie Brown have a clear understanding of how to align brands with the entertainment properties that engage consumers and drive bottom-line sales."

About Davie Brown Entertainment and The Marketing Arm

Davie Brown Entertainment is the entertainment practice of The Marketing Arm (http://www.themarketingarm.com), a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.

With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its 22 capabilities are wireless marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media.

The agency topped Promo magazine's list of the most creative agencies for 2010 and over the last four years its client work has won more than 75 major industry awards and honors, including a Cannes Gold Lion, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award. In 2011, The Marketing Arm was honored by Street & Smith's Sports Business Journal as the "Best in Sports Event Marketing."

Named by Workplace Dynamics as one of the top places to work, The Marketing Arm has a distinctive culture that touches a 400-person corporate staff in its offices in Dallas, New York, Los Angeles, San Francisco, London, Chicago, and Charlotte. Founded in 1993, the agency is part of Omnicom Group Inc.

About Omnicom Group Inc.

Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Contact:

Chris Anderson
The Marketing Arm
(214) 259-3200
canderson@themarketingarm.com

SOURCE The Marketing Arm

The Marketing Arm

Web Site: http://www.themarketingarm.com

-------
Profile: intent