Reveille and Break Media Announce Development Deal for Original Digital Series

Reveille and Break Media Announce Development Deal for Original Digital Series

LOS ANGELES, Aug. 8, 2011 /PRNewswire/ -- Reveille has inked a development deal with Break Media to create original digital series for the vast publishing network that connects over 140 million people each month. Reveille will develop a slate of original digital pilots for Break playing to their established comedy-focused audiences.

Reveille is responsible for award-winning hit television series including MasterChef, The Biggest Loser, The Office, and Ugly Betty. With digital series such as Who Knew?, Fit to Boom and Real-Life Makeover with Holly Robinson Peete, Reveille develops digital content spanning all genres from pop culture, fitness and fashion to men's interest, sports and financial planning. The production company recently launched the online series It's Everybody's Business with Jack and Suzy Welch from online to air on CNBC.

Break Media is a leading creator and distributor of digital video content. Break.com, the company's flagship site, is currently the number one comedy video destination on the web, according to comScore. Break Media's network of sites reaches a variety of unique audiences across the web as well as across a variety of digital platforms, including mobile.

"This collaboration brings together the best of both worlds in digital video," said Greg Siegel, SVP Entertainment Development for Break Media. "We're thrilled to partner Reveille's strengths in developing successful online series with Break's strengths in reaching and engaging with massive audiences across platforms."

"Working with Break gives us the opportunity to bring premium content to an engaged and passionate audience. We are excited to work with a partner who shares our vision that great programming can begin on the web, and extend across all platforms, and meet the audience wherever they are," commented David Anderson, Senior Vice President, Head of Digital at Reveille LLC.

This deal follows Reveille's hiring of Anderson and Break's hiring of Siegel, both in early 2011. The collaboration continues the executives' goals to develop partnerships in distribution and premium content development.

ABOUT BREAK MEDIA:

Break Media is a leading creator, publisher, and distributor of digital entertainment content including video, editorial, and games. The company's properties include the largest humor site online--Break.com--as well as Made Man, Game Front, Holy Taco, Screen Junkies, Cage Potato, All Left Turns, Chickipedia, and Tu Vez. The Break Media Creative Lab is an in-house production studio creating original videos that range from award-winning branded entertainment to celebrity-driven web shorts to viral one-offs. The Break Media Network represents hundreds of publishers as one of the largest video advertising networks online, reaching more than 140 million visitors each month. For more information, visit www.breakmedia.com.

ABOUT REVEILLE DIGITAL:

Producing over 20 web series including Who Knew?, Fit to Boom, Real-Life Makeover with Holly Robinson Peete, Appetite for Life with Andrew Zimmerman and many more, the Reveille Digital team has created award-winning digital content spanning all genres from pop culture, fitness and fashion to men's interest, sports and financial planning. As a leader in the digital content revolution, Reveille engages innovative opportunities delivering high quality, cost effective digital series and collaborating with top talent including Carson Daly, Jay Mohr, Bob Harper, Cat Cora and Jeff Corwin and world-class brands such as Toyota, M&M's, Walmart, Domino's, Pepsi, Kraft, Morningstar Farms, P&G and Volvo.

MEDIA CONTACTS:

For Reveille: Julie Holland, 310.571.8217 | Julie@triple7pr.com
For Break Media: Andy Tu, 310-360-4146 | atu@breakmedia.comwww.twitter.com/breakmedia

SOURCE Reveille Digital

Reveille Digital

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