Hertz Celebrates European Movie Launch of Disney-Pixar "Cars 2" With Family Fun

Hertz Celebrates European Movie Launch of Disney-Pixar "Cars 2" With Family Fun

LONDON, August 5, 2011/PRNewswire/ --

Hertz, the world's largest general use car rental brand, is supporting
the European movie launch of Disney-Pixar's "Cars 2", the highly-anticipated
sequel to 2006's "Cars," with a range of exciting initiatives. Disney in
association with Hertz, a partner of Disneyland(R) Paris is offering
competitions across Europe for families to win a stay at Disneyland Paris,
car rental discounts and has created a dedicated Hertz / "Cars 2" microsite
for kids and parents.

The promotion features the car rental provider's new Family Selection, a
specific group of vehicles that have been specially chosen to offer a wide
choice of family friendly models.

"Cars 2" has been released across Europe over the past few weeks to
entertain kids during their school summer holidays. Star racecar Lightning
McQueen (voice of Owen Wilson) and the incomparable tow truck Mater (voice
of Larry the Cable Guy) take their friendship to exciting new places when
they head overseas to compete in the first-ever World Grand Prix to
determine the world's fastest car.

In celebration of the film's release, together Disney and Hertz are
offering families in the UK, Germany, France, Italy, Netherlands, and Spain
a chance to stay at Disneyland Paris through a free prize draw where they
can discover Lightning McQueen during the Disney Magical Moments Festival,
along with lots of other magical moments.

The winning family of four will travel to and from Disneyland Paris on
the weekend of 23 September 2011 for two nights and will stay at a Disney
hotel. The prize includes free park entrance with VIP FASTPASS(R) access,
magical time with a Disney Character and a dinner hosted by Hertz.

The closing date is 12 August 2011, and terms and conditions apply,
which can be downloaded from the Hertz / "Cars 2" microsite at
http://www.disney.co.uk/advertising/hertz/cars2/index.html

Kids can also have fun by downloading and colouring-in Disney-Pixar
"Cars 2" black and white cartoon images found on the Hertz / "Cars 2" site.
They can also use the cool online colouring machine to transform the images
into multi-colour masterpieces. The site will also feature an online gallery
of some of the pictures.

Hertz will also promote the Disney-Pixar "Cars 2" collaboration through
online channels - including Facebook, Twitter and its own websites. Rental
locations will also feature "Cars 2" branded posters and leaflets, as well
as mirror hangers in vehicles and rental agreement wallets to promote the
movie release date in cinemas.

Michel Taride, President of Hertz International and Executive Vice
President, Hertz Corporation, said: "Hertz and Disneyland Paris share a
common vision for superior quality and a great family experience. The 'Cars
2' collaboration is a really exciting opportunity for us to work with the
wider Disney organization as part of our extended partnership. The film sees
the characters driving across the Continent and in the UK, so it's a
fantastic way for us to engage with families over the summer in our European
locations."

About Hertz

Hertz is the world's largest general use car rental company, operating
from over 8,500 corporate locations in 146 countries worldwide. Hertz is in
its 92nd year of delivering quality car rental solutions to leisure and
corporate customers. Product and service innovations such as Hertz #1 Club
Gold, Worldwide Online Check-in, specially designed NeverLost(R) satellite
navigation systems, and unique cars offered through the company's Prestige,
Fun and Green Collections, set Hertz apart from the competition.

For more information please see http://www.hertz.com.

Hertz Press Contacts

Alicia Mistry
Ketchum Pleon
T: +44(0)20-7611-3574
E: alicia.mistry@ketchumpleon.com

Caroline Trotman Dickenson
Ketchum Pleon
T: +44(0)20-7611-3686
E: caroline.trotman-dickenson@ketchumpleon.com

Source: Hertz

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