German Gaming Industry Revenues Surpass Music and Cinema

German Gaming Industry Revenues Surpass Music and Cinema

BERLIN and COLOGNE, Germany, August 17, 2011/PRNewswire/ --

Gamescom 2011

Gaming industry revenues in Germany have overtaken both the music
industry and cinema-going. Taking in EUR 1.86 billion in 2010 with growth
rates of 6 percent, Germany is turning heads in a segment long dominated by
countries like Japan, Korea and the USA. And with Germany's economy buzzing
along despite global economic turbulence, start-up hotspots like Berlin are
drawing increasing attention. Germany Trade & Invest will be on hand at this
year's Gamescom from August 17-21 in Cologne to share the latest
opportunities in Germany's thriving gaming industry.

"Game developers and publishers find outstanding investment conditions
in Germany. With a domestic market of 23 million gamers along with
internationally-minded and affordable programmers and software developers,
companies can serve the German, European, and broader international markets
from one location," said Henri Troillet, gaming industry expert at Germany
Trade & Invest in Berlin.

Industry trends worldwide have seen a shift away from PCs and consoles
and an increase in mobile, online and browser-based games. Distribution
channels have also been upended in recent years, with online and in-app
purchases increasing significantly. With such large changes underway, the
industry has become fragmented and thereby attractive for start-ups. In
Germany, the combination of a world-class IT infrastructure, strong
education system and the country's growing appeal for international
developers has created a ripe situation for start-ups and companies to
invest.

Germany Trade & Invest is the foreign trade and inward investment
promotion agency of the Federal Republic of Germany. The organization
advises foreign companies looking to expand their business activities in the
German market. It provides information on foreign trade to German companies
that seek to enter foreign markets.

Germany Trade & Invest
Andreas Bilfinger
Email: andreas.bilfinger@gtai.com
T: +49(0)30-200099-173
F: +49(0)30-200099-511

Source: Germany Trade and Invest

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