FIAT Brand to Host 'Simply More by FIAT,' an Outdoor Cinema Experience in Downtown Chicago

FIAT Brand to Host 'Simply More by FIAT,' an Outdoor Cinema Experience in Downtown Chicago

FIAT Brand North America is bringing its debut commercial, "Drive-in," to life as it sets up a weekend-long celebration and outdoor cinema in downtown Chicago starting Friday, Aug. 19 - Sunday, Aug. 21.

Attendees to the "Simply More by FIAT" experience will be able to spend an afternoon relaxing in the Cafe al fresco with complimentary espresso and gelato, play a round of bocce ball and listen to music provided by local DJ's performing throughout the day.

Starting at 8:00 p.m. and in true "drive-in" style, the brand will show a double feature, an original film along with its remake, each night, signifying the reintroduction of the FIAT brand to North America. Participants also can reserve seating for the movie in a new 2012 Fiat 500 or 500 Cabrio model.

Dates and Location:
Friday, Aug. 19 - Sunday, Aug. 21
Chicago
521 N. Clark St. Between W. Grand Ave. and W. Illinois St.
Opens to the public at Noon, movies begin at 8:00 p.m.

Photo and Interview Opportunities:
- 40 vehicles available for consumers to view double feature movie
- Italian-themed concession stand, bocce ball and DJ
- Movies can be seen on 52-foot inflatable screen
- Test drive vehicles from Noon - 8:00 p.m.

For more information, please visit the Chrysler media site at http://www.media.chrysler.com.

Contact:
Wendy Orthman
(219) 465-1527 (office)
(313) 971-4933 (cell)
wendy.orthman@chrysler.com

Dianna Gutierrez
(248) 512-2921 (office)
(248) 705-7504 (cell)
dianna.gutierrez@chrysler.com

/PRNewswire -- Aug. 17, 2011/

SOURCE Chrysler Group LLC

Chrysler Group LLC

Web Site: http://www.chryslergroupllc.com

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