Allegra® and Survivor Winner Danni Boatwright Want to Hear About Your "Allergy Adventures"

Allegra® and Survivor Winner Danni Boatwright Want to Hear About Your "Allergy Adventures"

- Allegra Launches Contest to Celebrate Relief This Fall Allergy Season -

BRIDGEWATER, N.J., Aug. 10, 2011 /PRNewswire/ -- Life is unpredictable and can be even more so when you have allergies. During this fall allergy season, your runny nose, sneezing or itchy, watery eyes just might earn you top honors in Allegra's new Allergy Adventures contest on Facebook. Allergy sufferers are invited to upload a short video showing their daily challenges with allergies for a chance to win $5,000 toward a fun-filled adventure where they can enjoy life - without worrying about allergies.

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Over 40 million adults suffer from indoor and outdoor allergies in the United States. During the fall, many people suffer from allergy triggers such as ragweed and dust mites. The contest is meant to help people say farewell to disruptive allergy symptoms now that fast (starts working at hour one), long-lasting, non-drowsy relief is available over-the-counter from Allegra.

"During my time on the show, I had nowhere to escape when I had a bad allergy day," said former Survivor winner, radio personality and mother of two, Danni Boatwright. "Now, I'm juggling work and being a mom and I need to be able to keep up with life's daily adventures. Allegra is my go-to solution for allergy season so I was excited to help get the word out and invite people to enter the Allergy Adventures contest."

Starting today, consumers can visit Facebook.com/AllegraOTC to submit a short video (60 seconds or less) showing how uncontrolled allergies can disrupt one's daily routine. From August 8 through September 2, all videos submitted during the 4-week promotion will be reviewed by Danni, who will choose up to 10 finalists. Consumers will have two weeks to vote for their choice of the grand prize winner, who will receive a $5,000 travel gift card towards a trip of his or her choice. Official contest rules, prize information, and instructions on entering the contest are available on the site.

No time to submit a video? Consumers can also enter in a sweepstakes on the Allegra OTC Facebook page for a chance to win one of six $100 travel gift cards. No purchase is necessary to enter or win the video contest or sweepstakes.

To further prepare the millions of Americans with allergies for fall allergy season, Allegra is also teaming up with The Weather Channel to air abbreviated stories on The Weather Channel network. The stories will feature situations when allergies have disrupted plans, such as a dog trainer about to teach a class, a runner before starting a marathon, or a father with his son during their first backpacking trip. A cross-platform effort, consumers can then go to weather.com/allergyadventures to see the full stories and learn more information about allergies.

AboutAllergies

Allergies are caused when a person's body overreacts to substances called "allergens." These substances are often referred to as triggers. People can experience allergy triggers anytime throughout the year. Common triggers in the fall include ragweed and dust mites. Symptoms may include sneezing; runny nose; itchy; watery eyes; and itchy nose or throat. With proper management and education, allergy symptoms can be relieved.

About Allegra

Allegra offers fast (starts working at hour one), non-drowsy, 24-hour relief of allergy symptoms: sneezing; runny nose; itchy, watery eyes; and itchy nose or throat. Allegra has provided allergy sufferers with relief of symptoms for nearly 15 years. Allegra is brought to you by Chattem, Inc., a Sanofi Company. For more information about Allegra, visit www.allegra.com.

About Chattem

In March 2010, Chattem, Inc. became a wholly-owned subsidiary of the sanofi-aventis Group; as the consumer healthcare division of sanofi-aventis in the U.S. Chattem is approximately 130 years old and is a leading manufacturer and marketer of branded consumer healthcare products, toiletries and dietary supplements across niche market segments in the United States. For more information, please visit Chattem's website at www.chattem.com.

About Sanofi US

Sanofi US, also referred to as Sanofi-aventis US, is part of Sanofi, a global and diversified healthcare leader, which discovers, develops and distributes therapeutic solutions focused on patients' needs. Sanofi has core strengths in the field of healthcare with seven growth platforms: diabetes solutions, human vaccines, innovative drugs, rare diseases, consumer healthcare, emerging markets and animal health. Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).

About The Weather Channel® Companies

The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, The Weather Channel digital properties, and Weather Services International (WSI). The Weather Channel® is based in Atlanta and is seen in more than 100 million U.S. households. TWC also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWC, which include the weather.com® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 45 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com.

Contact:

Media Relations
Kim Fox
Tel.: 908.981.4851
kimberly.fox@sanofi.com

SOURCE Sanofi US; Chattem

Photo:http://photos.prnewswire.com/prnh/20110810/MM38248
http://photoarchive.ap.org/
Video:http://multivu.prnewswire.com/mnr/allegra/50885
Sanofi US; Chattem

Web Site: http://www.allegra.com

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