Rentrak Opens Spain as Its First European Video-On-Demand Market With Digital+ as Its Charter Client

Rentrak Opens Spain as Its First European Video-On-Demand Market With Digital+ as Its Charter Client

--Media Measurement Leader to Provide Multi-Platform Video-On-Demand Reporting for Leading Audiovisual Entertainment Company in Spain--

PORTLAND, Ore., July 28, 2011/PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced the company has signed an exclusive, long-term multi-platform video-on-demand (VOD) reporting agreement with Digital+, Spain's leading audiovisual (broadband TV) provider.

Digital+ (PRISA Group's audiovisual holding company) was the first company to introduce interactive systems, including digital television and VOD, and is now leading the charge for better measurement in the digital television space in Spain. This agreement marks a significant move for Rentrak as the company expands its Advanced Media and Information (AMI) services to international territories to complement Rentrak's international box office measurement business.

"Rentrak is using its expertise and insights from our domestic VOD business and expanding the reporting to include measurement of on-demand content across all devices in Spain. Rentrak is proud to have been selected by Digital+ to be the third-party source for measuring its digital platforms. We look forward to providing the census-level measurement that will allow Digital+ and other operators in Spain to fully monetize their expanding digital footprint," said Cathy Hetzel, corporate president and president of the AMI division at Rentrak.

Rentrak's OnDemand Essentials is a multi-screen measurement system that analyzes on-demand content performance and provides a database currency across multiple delivery channels including TV, Internet and mobile platforms.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
Email: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.rentrak.com

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