Guitar Center's Innovative Multi-Channel Shopping Combinations Offers Consumers Endless Aisle and Unparalleled Convenience

Guitar Center's Innovative Multi-Channel Shopping Combinations Offers Consumers Endless Aisle and Unparalleled Convenience

Shoppers can combine in-store, online and phone options for endless choice and convenience; Chance to win $100,000 in Winning List contest

WESTLAKE VILLAGE, Calif., July 12, 2011 /PRNewswire/ -- Guitar Center (http://www.guitarcenter.com), the world's largest musical instrument retailer, is giving consumers an "endless aisle," with multiple combinations of shopping options to conveniently choose from the over $400 million in gear Guitar Center has to offer. Consumers can combine a myriad number of in-store, online and phone options to purchase music equipment from anywhere, allowing for a completely personalized and endlessly convenient shopping experience for every customer.

"At Guitar Center, we're committed to giving our customers the most efficient and enjoyable shopping experience possible," says Guitar Center's Gene Joly, EVP of Stores. "With these new multi-channel shopping options, customers can buy online and pickup at the store, buy online and return at the store or see Guitar Center's entire inventory at Guitarcenter.com. We're making it even easier for Guitar Center shoppers to find the right gear for them, and the freedom to get it into their hands in the most convenient way possible."

Guitar Center is giving their customers an easily enjoyable shopping experience with customizable shopping options. Guitar Center customers can shop from home and have their gear sent to their local store so they don't have to worry about it sitting on their doorstep. Customers can search Guitarcenter.com to see Guitar Center's entire inventory, including the largest collection of used and vintage gear on the web. Before heading to their local store, Guitar Center customers can check to see if the gear they want is in-stock, and if it's not it can be easily special ordered.

Multi-Channel shopping options include:

*See Guitar Center's entire inventory online - every department, every item, every store, every warehouse

*Buy online and pick up in-store the same day - see it on the website, buy it, take it home from a local store the same day (inventory permitting)

*Buy online and return in-store- no more re-packing and shipping, get instant, on-the-spot in-store refunds for gear purchased from Guitarcenter.com

*Single click access to platinum, used and vintage gear- over 14 million dollars of vintage gear, thousands of one-of-a-kind platinum guitars and nearly 45,000 used pieces are all accessible via Guitarcenter.com

*Check in-store availability online- make sure the product is in stock before driving to the store

*Special orders for anything that can't be found in-store- in the event an item is not in the store, any of the seven and a half million items Guitar Center carries can be easily special ordered

To commemorate these new shopping options, Guitar Center is also offering a chance for consumers to win $100,000 in their "$100,000 Winning List" contest. From now until July 31st or immediately following the receipt of the 100,000th entrant, consumers can go to http://www.guitarcenter.com/win100k and select an order of the 10 best ways to shop with Guitar Center. If their order matches the predetermined winning order, they receive the $100,000 prize.

About Guitar Center

Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates 219 Guitar Center stores across the U.S. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician's Friend, Inc., and its catalog and Web site, www.musiciansfriend.com. In addition, our Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. More information on Guitar Center can be found by visiting the Company's Web site at www.guitarcenter.com.

The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.

SOURCE Guitar Center

Guitar Center

CONTACT: Rob Krauser, Cornerstone, +1-212-652-9278, rkrauser@cornerstoneagency.com

Web Site: http://www.guitarcenter.com

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